Industry Trends Archives - 91ɫ /blog/topic/industry-trends/ Mon, 24 Mar 2025 16:28:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 /wp-content/uploads/2023/06/cropped-favicon-e1686711252373-32x32.png Industry Trends Archives - 91ɫ /blog/topic/industry-trends/ 32 32 How to record and broadcast conference video  /blog/how-to-record-and-broadcast-conference-video/ Thu, 20 Mar 2025 17:25:25 +0000 /?p=86304 Tens of millions of meetings are held in the U.S. each day. However, since employees can only recall a fraction (less than 50% after an hour of …

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Tens of millions of meetings are held in the U.S. each day. However, since employees can only recall a fraction ( after an hour of leaving the meeting) of what is discussed, a huge chunk of the valuable information exchanged is lost.   

While summaries and minutes can help boost information retention, they fail to capture the details of screen sharing, whiteboards, and other visual aids and reproduce the nuances of conversation.  

To overcome these issues, many organizations record their meetings using various video conferencing room solutions.  

Recording conference videos has several benefits. First, attendees can direct all their attention to the meeting. Second, anyone absent from the meeting can follow everything that happened by watching or listening to the recording. Third, video conference recordings can enrich an organization’s shareable content on social media and other platforms.

Strategies to record and broadcast high-quality conference video

Conference video production can be done in various ways, including the following. 

1. Screen recording applications 

Screen recording applications can be used to record meetings. These applications are designed to capture both audio and video. They can also record your entire screen or just a part of it.  

To record and broadcast your conference:   

  • Choose a reliable screen recording software and install it on your devices 
  • Launch the software and adjust the audio and video settings to your liking 
  • Commence the video meeting and set the software to capture the conference window 
  • Start recording – everything that appears on your window will be recorded 
  • At the end of the video, stop recording and save the file  

2. Video conferencing platforms 

Various video conferencing solutions feature built-in recording capabilities, which allow users to record video conferences. Although each platform has different recording features, they all offer a simple way of capturing video and audio during meetings. Zoom Rooms is among the most commonly used video conferencing room solutions.  

To record meetings using these platforms, you will need to: 

  • Get a solution with a recording feature 
  • Start recording your meeting by locating the recording feature and hitting the record button 
  • Finish recording the meeting and save the file 

3. Hardware solutions 

You can record videos using dedicated hardware devices. Often equipped with additional in-built options such as storage and microphones, these conference room AV systems are primarily designed to capture video and audio.  

To record and broadcast meetings using hardware devices, you will need to: 

  • Acquire suitable hardware devices/systems 
  • Connect the devices to your conferencing system or computer 
  • Adjust the settings to match your audio and video preferences 
  • Start recording when the meeting/conference commences and stop when it ends 

4. Third-party recording and broadcasting software

If your conferencing system does not have a recording feature, or you need more powerful recording capabilities, consider using third-party recording software. These solutions come with additional features like editing and post-production processing. To capture the best video, ensure you have the best camera placement.  

Steps to record conference video using this strategy: 

  • Get a solution that matches your needs and is compatible with your existing video-conferencing AV equipment  
  • Install the software and configure the settings 
  • Start using the recording and broadcasting software  

Turn any conference into value-driving content 

Today’s advanced video conferencing and event AV systems make turning any conference or meeting into valuable content easy. These feature-rich tools simplify every step of the conference video production process, from set up to recording and broadcasting to post-production and processing.  

Tools like Quorum are designed to simplify the process of producing and broadcasting high-quality video through automation.  

This advanced tool allows inexperienced users to produce professional-grade videos. Quorum is created for use in situations where the sitting position of everyone being filmed is known in advance, such as meetings and conferences. The tool simplifies and automates the process of selecting and highlighting marks/speakers. 

This tool is embedded with Ross XPression to help you create stunning visuals and display additional information (like job titles and names) about speakers in the lower third of the screen. 

Record and broadcast conferences like a pro

Capturing high-quality videos of your meetings and conferences can boost information retention and enrich your company’s shareable content. Contact 91ɫ today to learn how to transform your conference video production process. 

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Rise: Fostering gender diversity in the broadcast and media production industry /blog/fostering-gender-diversity-in-the-broadcast-and-media-production-industry/ Fri, 24 Jan 2025 16:04:15 +0000 /?p=85093 The broadcast and entertainment technology industry has made strides in diversity, but as recent conversations reveal, there’s still work to be done.   In the inaugural episode of …

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The broadcast and entertainment technology industry has made strides in diversity, but as recent conversations reveal, there’s still work to be done.  

In the inaugural episode of the Rise podcast, Lauren Myers, Director of Regional Marketing at 91ɫ, and Cathy McCallion, Stakeholder and Community Relations Director, shared their experiences championing gender diversity and supporting programs like , which aim to create a more inclusive and equitable industry. 

You can watch the full podcast here:

Lauren’s journey with Rise 

Lauren’s journey with Rise began in 2019 when she joined its mentorship program. New to the broadcast sector, she found she had to navigate a male-dominated space. The mentorship program proved transformative. 

“Going into that 2019 cohort was a game-changer for me. I built confidence, gained support, and developed a network I didn’t have before. I don’t think I’d be in the role I am today without it,” Lauren shared. 

Her positive experience led her to advocate for 91ɫ’s partnership with Rise. “I spoke to Cathy and other leaders about how fantastic this program was and how we could get more involved. The response was overwhelmingly supportive.” 

A corporate commitment to diversity 

91ɫ’s commitment to diversity is evident in its support for Rise and its broader initiatives. Cathy emphasized the importance of programs like Rise in addressing critical challenges, such as the underrepresentation of women in engineering and leadership roles. 

“Many women drop out of engineering within the first five years. Programs like Rise provide mentorship and support to help women navigate those critical early years and thrive,” Cathy explained. “We’ve seen tangible results, with more women at Ross being promoted to director-level positions and beyond.” 

Ross’s global footprint also plays a role. Cathy noted, “Rise aligns with our goal of engaging employees worldwide, from marketing and sales to R&D and finance. It’s a partnership that benefits everyone.” 

Visibility and action: Why diversity matters 

A recurring theme throughout the discussion was the importance of visibility in fostering change. As Lauren put it, “When I first joined the industry, I walked into events and saw a sea of men. If you can’t see yourself represented, it’s hard to envision a path forward.” 

Cathy echoed this sentiment, highlighting how Rise initiatives, like the mentorship program and awards, help elevate women’s profiles. “Visibility is essential. The Rise Awards allow us to celebrate women’s achievements and inspire others to follow in their footsteps.” 

Beyond visibility, Lauren and Cathy stressed the need for collective action. “We all have a responsibility to drive change,” said Lauren. “Sponsoring initiatives like Rise enables research to happen—it can’t happen in a vacuum. It needs support to bring these conversations to light.” 

A call to action 

The conversation ended with a powerful call to action for industry leaders and individuals. “Just get involved,” urged Lauren. “Nothing will change unless we all come together and move this forward.” 

Cathy added, “As an industry, we have a responsibility to step up and support programs like Rise. The rewards—for individuals, organizations, and the sector as a whole—are immense.” 

You can find out more about becoming a member of Rise  

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The Broadcasting Evolution in LATAM: A Director’s Perspective /blog/the-broadcasting-evolution-in-latam-a-directors-perspective/ Fri, 05 Apr 2024 13:00:00 +0000 /?p=74988 In the aftermath of the pandemic, the Latin American (LATAM) broadcasting sector has faced its share of challenges, from fluctuating cash and credit availability to high interest …

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A picture of the author, Director of Sales — LATAM, Jorge Sobenes
91ɫ’s newly appointed Director of Sales —LATAM, Jorge Sobenes.

In the aftermath of the pandemic, the Latin American (LATAM) broadcasting sector has faced its share of challenges, from fluctuating cash and credit availability to high interest rates aimed at curbing inflation. Yet, as we enter 2024, LATAM’s live video production landscape is teeming with innovation and is poised for significant growth. As 91ɫ’s newly appointed Director of Sales in the region, I’m here to share insights into the transformation we’re witnessing and the opportunities that lie ahead.

Despite economic hurdles, we’ve adeptly navigated these times by offering our customers flexible solutions through our partnerships, particularly with experienced business partners, system integrators and local graphics agencies like . Now, we observe a shift as customers seek more efficient alternatives to traditional broadcasting equipment. The demand for live video production continues unabated, with sports, news, and festivals continuing to draw substantial audiences. Sectors outside traditional broadcasting are also increasingly leveraging professional video solutions, aiming for the same high-quality outputs that the broadcasting industry delivers.

Our recent projects, which are still in the commissioning phase, include comprehensive station infrastructure renewals and expansions that leverage our Ultrix hyperconverged platform. Maybe the most innovative one uses interconnected Ultrix without a core router. The whole installation is decentralized routing where you have high granularity and can share signals; We are on the brink of revealing some more exciting projects, but you will have to watch this space for them.

“Our goal is to offer the best and most efficient solution that fits the customer’s operation.”

LATAM’s vibrant festival and live event scene drives the Outside Broadcasting van market, a segment in which we’ve quickly established leadership. The audience’s eagerness for live experiences post-pandemic is filling venues swiftly, which we anticipate will fuel robust demand for our solutions.

This year, I am particularly enthused by the infrastructural renewals across LATAM and the growing adoption of IP technology. Our approach balances innovation with cost-effectiveness, ensuring our solutions not only future-proof production operations but also optimize customer investment. Our capability to integrate diverse technologies uniquely positions us in the market. It enables us to address the specific challenges our customers face better than our incumbent competitors.

The forthcoming NAB Show is a focal point for 2024, offering us a much-needed opportunity to connect face-to-face with our customers, business partners, and system integrators. As LATAM business grows, our team is expanding quickly to be ready to support our customers in realizing their project ambitions, combining technical comfort with sensible and innovative solutions. 

In LATAM, customers frequently confront challenges related to rapid project timelines and the integration of mixed technologies. Enhancing ROI for our customers through our technology is a cornerstone of our strategy. Our commitment to supporting them with the industry’s best technology, technical expertise, and customer support underscores our dedication to their success.

As we look to the future, LATAM’s live video production sector is on an exhilarating path of evolution and expansion. My role as Director of Sales involves navigating this dynamic landscape and ensuring that 91ɫ remains at the forefront of this transformation. With our team’s expertise and innovative solutions, we are set to drive LATAM’s broadcasting industry to new heights.

“Being the bridge between different technologies in the most transparent way for the end user is key; and that is where 91ɫ works best.”

You can learn more about our solutions and growing LATAM business and connect with me directly at one of the links below: 

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Elevate Live Events: The Power of Rail-Based Robotic Cameras /blog/elevate-live-events-the-power-of-rail-based-robotic-cameras/ Thu, 14 Mar 2024 20:03:59 +0000 /?p=74267 Captivating live event productions demand more than just a spotlight. They demand innovation that transforms the ordinary into the extraordinary, captivating audiences and creating unforgettable experiences.  Picture …

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Captivating live event productions demand more than just a spotlight. They demand innovation that transforms the ordinary into the extraordinary, captivating audiences and creating unforgettable experiences. 

Picture this: a dynamic blend of precision, speed, and creative prowess, all seamlessly orchestrated to bring your events to life like never before. In a world where traditional camera setups limit your vision, discover solutions that can overcome these challenges — robotic cameras. 

Join us as we explore how these cutting-edge systems can propel your live event and video productions to unparalleled heights, offering a new era of audience engagement, immersive shots, and the freedom to explore creative possibilities you’ve only dreamed of before.

Be More Discreet
One of the primary advantages of using robotic cameras is their ability to eliminate the need for a camera operator and grip, resulting in a more discreet setup. With no obstructions between the audience and the performance, viewers can enjoy an uninterrupted view. This enhanced visibility improves the experience and opens up valuable seating space, which can generate extra revenue. 

By utilizing technology like the Furio+ system’s unique StableTrac platform, operators can ensure smooth and precise movements, even on temporary flooring or uneven track surfaces, allowing for uninterrupted shots without compromising stability. By minimizing the physical footprint, robotic cameras provide an unobtrusive solution that blends seamlessly into the production environment.

Capture Visuals that are Fast, Dynamic, and Engaging 
Robotic cameras offer the option to pre-program moves and apply presets, resulting in faster, more dynamic, and more engaging visuals. By automating camera movements, event producers can achieve consistent shots with accurate movement from point to point at the push of a button, regardless of the camera’s position. This repeatability ensures that the same captivating shots can be recreated for each performance, enhancing the overall production value. 

With the ability to precisely control pan, tilt, and zoom functions, robotic cameras allow for smooth and seamless transitions between shots, enhancing the visual storytelling of the event. Operators can make manual adjustments on top of programmed movements, offering unmatched flexibility over traditional cameras, and empowering event producers to capture the perfect shots consistently, enabling them to deliver visually stunning and memorable experiences.

Robotic cameras can also be positioned where a staffed camera would be impractical or impossible to reach. That allows event producers to capture perspectives that would otherwise be unattainable. Whether it’s capturing aerial shots, immersive close-ups, or dynamic tracking shots, these looks enhance the production value and unlock new creative possibilities.

Get into Position Quickly
Compared to manual cameras, robotic systems allow for quicker positioning, enabling producers to cover more shots with a single camera. For example, the Furio+ system can move at speeds of up to 2.5m/s without compromising the quality of the shots. This agility reduces the setup time needed for camera and operator positioning within a specified area.

Furio+ also includes built-in power bars and cable management features, further simplifying the setup process. By eliminating the need for multiple cameras and operators, event producers can achieve greater efficiency and streamline their workflows, and ensure comprehensive coverage without sacrificing time or quality of the shots.

Furio Live Event

Create Jib-Like Shots with Minimal Footprint
Robotic camera systems offer the ability to create jib-like shots without requiring significant amounts of space. By using a system like the Furio+, event producers can reduce the real estate required for hardware, thereby increasing their return on investment. The system’s versatile lift height and fast pan and tilt speeds provide opportunities for more creative shots. Whether it’s capturing sweeping arcs or dynamic vertical movements, robotic cameras offer flexibility and precision in achieving jib-like shots. By maximizing the creative potential of camera movements, productions can deliver visually captivating sequences that add depth and excitement to the overall experience.

Accurately Recall Shots at the Push of a Button
With robotic camera systems, event producers can accurately recall both static and moving shots instantly. This automation reduces the risk of manual errors, increases efficiency, expands creative possibilities, and provides a better return on investment. 

From reproducing specific camera angles to planning out complex movements, robotic cameras ensure consistency and precision in capturing each performance. The ability to recall shots at the push of a button simplifies the production process and allows event producers to focus on other critical aspects of the event. By minimizing the complexity and potential for human error, robotic cameras provide a reliable and efficient solution for achieving consistent and high-quality shots throughout the live event.

Robotic camera systems like the Furio+ offer numerous benefits for live event productions. From enhancing audience visibility and increasing seating capacity to capturing dynamic shots and unique perspectives, these systems revolutionize the way productions are captured. By embracing robotic cameras, event producers can create immersive experiences that leave a lasting impact on audiences. With their versatility, speed, and precision, robotic cameras are a valuable tool for enhancing live event productions and delivering visually stunning performances.

Learn More
91ɫ has the most complete robotics offering available, whether you are looking for the unparalleled smoothness of a track-based system, the unbeatable flexibility of a free-roaming pedestal, or the simple efficiency of a standalone pan & tilt head.All Ross robotic systems are designed, developed, and manufactured in-house, using state-of-the-art technologies that provide industry-leading accuracy, precision, and payload capacity.

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Career Advice from 8 Women Who Made it in Broadcasting /blog/career-advice-from-8-women-who-made-it-in-broadcasting/ Fri, 08 Mar 2024 13:44:33 +0000 /?p=74025 To celebrate International Women’s Day, we asked eight accomplished women driving innovation at 91ɫ what advice they would give the next generation looking to succeed in …

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To celebrate International Women’s Day, we asked eight accomplished women driving innovation at 91ɫ what advice they would give the next generation looking to succeed in the video production industry.


Here’s what they said. 

1. Network and Seek Mentorship

The importance of networking and finding support from others who have achieved what you want to achieve is a common thread among our industry experts. 

Stacey Moorcroft, Director of Business Operations – Sports & Live Events, emphasized the need for networking and mentorship: ” The two pieces of advice I give any woman looking to get into any tech space would be to Network and find Mentors. Not only do networking and mentorship provide access to opportunities as you gain a foothold in the industry and look to grow, but they can also offer spaces to be your authentic self and validate your experience.”

Keri Willis, Director of Business Operations at Ross Production Services, advises: ”Network as much as you can to meet new people from all backgrounds and with different talents, ask questions to get others talking about what they do (so you know if that’s something you’re interested in!), follow your own passion and ensure you love what you do, set boundaries when needed (this can be an especially hard one for women, especially working mothers), and support other women – always.”



2. Trust Yourself and Be Open-Minded

Trusting in oneself and maintaining an open mind are key factors in achieving success. 

Erica Watts, Director of Communications, underscores the importance of self-belief: “Trust your instincts. No matter what point you’re at in your career, there will come a time when you doubt yourself. Have faith in yourself, you’re on the right path.” 

Chee Nwosu, R&D Operations Specialist, Team Lead, advises keeping an open mind: “Keep an open mind. You most likely have skills that you can utilize in the video production industry.” 

Hayley Farrar, Demonstration Artist and Trainer – EMEA, recommends courage: “Be brave. Brave doesn’t necessarily mean tough or loud, it’s about taking up space and backing yourself.”


3. Be Curious and Pursue Your Passion

Curiosity and a passion for learning are crucial for success in any industry, particularly one that is evolving as rapidly as video production and broadcasting. 

Maryam Tse, VP Product Development, encourages a broad curiosity: “Be curious about technology, people, sports and entertainment, how things work behind the scenes, how to optimize the way things are done. Connect with people from many walks of life. Imagine what the world might look like 20 years from now, and think about how we can create the future.” 

Hui Min Seow, Technical Support Specialist, APAC, also emphasizes following your passions: “Do not be afraid to pursue your passions. When you are doing what you enjoy, you tend to excel at it.” 

Karen Walker, VP at Camera Motion Systems, highlights the industry’s diversity: “This industry is so diverse, from filming famous and not-so-famous people, to creating innovative technology and solutions, there is something for everyone to get passionate about. You can make a difference.”


Women are propelling the broadcast industry forward. By amplifying women’s voices and contributions, we believe we can drive innovation and broadcast technology, contributing to a more equitable and vibrant industry. If you’re a woman looking to start a career in video production, be willing to network, trust your instincts, keep an open mind, and pursue your passion, and you will be on track for success. 

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Elevating your Esports event with virtual solutions /blog/elevating-your-esports-event-with-virtual-solutions/ Wed, 15 Nov 2023 14:31:38 +0000 /?p=69813 Discover how Rocket Surgery Creative Services added Augmented Reality Graphics to elevate a premier Esports event.

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Part of the magic of live events is that the audience doesn’t realize there is another show going on behind the scenes: A secret and carefully synchronized dance that brings the show on stage to life.  

The coordination required by the production crews is worthy of an audience itself. From the Technical Director and replay operators to the content managers, graphics playback teams, and broadcast engineers who bring it all together — the success of the show hinges on their perfectly synchronized teamwork. 

In the realm of Esports, the challenge is even more significant. The presentation of real-time statistics during a live event is critical to delivering a compelling story to fans. However, the lightning-fast pace of Esports is too quick for operators to provide integrated statistics and graphics in real time.  

So, what does the control room dance look like for a premier Esports event? Here’s how one of the most significant events in Esports fans’ calendars does it. 

Behind the Scenes of the Intel® Extreme Masters (IEM) Cologne 2023 

Last August, the Intel® Extreme Masters (IEM) returned to Cologne, Germany, and Esports fans descended upon the LANXESS Arena for the final three days of the competition, dubbed The Cathedral of Counter-Strike. This significant event in the Esports calendar draws a sizeable live audience and over 700,000 fans online to watch the world’s top Counter-Strike: Global Offensive (CS:GO) teams go head-to-head. 

IEM entrusted Rocket Surgery with adding Augmented Reality (AR) to enhance the production and immerse the audience and fans at home deeper into the action. 

Rocket Surgery accomplished this through a combination of cutting-edge Ross AR technology, including the Voyager Unreal-Based Render Platform, Ultrix routers, a Carbonite Ultra production switcher, and an OpenGear frame equipped with a range of signal processing cards. 

Complementing this array of production room technology was the use of the spidercam cable-based camera system to provide captivating and unique visuals and feed the tracking data required to power the AR visuals. 

A Unique Challenge: Presenting Real-Time Data for Esports 

In addition to the highly skilled operators working together effectively, Esports events require particularly powerful and flexible technology to handle the pace of the action.  

To address the challenge presented by the rapid pace of online gameplay, Ross introduced a tailored solution that combines DashBoard and Datalinq to seamlessly integrate all their video game APIs and devices directly into the production workflow.  

That allowed Rocket Surgery experts to program the custom DashBoard control panel using the RossTalk protocol to enable operators to manage the whole system efficiently and automatically merge inputs and data with AR graphics in real time. Automating the integration of real-time statistics into immersive AR graphics allows IEM to keep Esports fans well-informed and elevate the entertainment value of the show without additional operators. 

AR graphics, powered by state-of-the-art technology, continue to revolutionize Esports and live event productions. The Intel Extreme Masters Cologne event is just one example of how AR is being deployed to build a meaningful story and draw audiences of all live sports and events deeper into the action.  

Subscribe to our blog here to learn about the latest developments in Augmented Reality and live video production first.  

Ross Esports Venue Production Solutions 

Ross offers a comprehensive suite of Esports venue production solutions, ranging from extensive control room hardware to LED content management systems and venue control software. These products are tightly integrated to provide Esports producers with limitless control options for their arena or studio space. 

Learn more about how Augmented Reality solutions from 91ɫ can enhance your Esports production at /industries/esports 

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Why journalists need to embrace augmented news programming /blog/unlocking-engagement/ Thu, 05 Oct 2023 14:17:26 +0000 /?p=68775 Unlocking Engagement: Why journalists need to embrace augmented news programming In a dimly-lit control room, the countdown to live begins. LEDs blink, switchboards hum, and news anchors …

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Unlocking Engagement: Why journalists need to embrace augmented news programming

In a dimly-lit control room, the countdown to live begins. LEDs blink, switchboards hum, and news anchors straighten in their seats. It’s a familiar routine – predictable and automatic.

News programming is, by now, a well-oiled machine. But in 2023, audiences expect more. They’re inundated with choices. Viewers not only have endless channels to choose between, but also multiple platforms. Journalists must convince viewers to interact with their stories in a way that captures their interest above and beyond the competition – and that competition is not only between broadcasters, but also against .

More Than Just Words

Supplementing news shows with elements such as Augmented Reality (AR), Virtual Reality (VR) and even Extended Reality (XR) graphics could be the answer. More visually engaging content is key to audience understanding. Simply delivering information is not enough – audiences require real-time visualisation and analysis, too.

Consider the impact of election night news programming. The real-time map graphics, charts, and even 3D sets putting journalists in new locations all ensure that audiences understand the impact of every breaking announcement.

According to a study from , humans process images 60,000 times faster than they can process text. As much as 90% of all information transmitted to the brain is visual. It’s no wonder that audiences respond so positively to newsroom graphics – we’re a species of visual learners.

But, delivering these immersive experiences successfully and at pace can be challenging. To incorporate these news technologies and remain competitive, journalists and producers need to explore and adopt new workflow solutions for modern control rooms that help AR, VR, and XR to be built into the process.

Engaging On Every Channel

Promoting active engagement is important not just during the news broadcast itself, but also on other platforms. research found that younger audiences are habitually consuming their news on social media – 50% of US respondents reported using it as a news source on a daily basis.

For broadcasters, this multichannel dilemma means that they need tools and workflows adaptable enough to use across multiple platforms. Implementing graphics is therefore a key element of any modern broadcasting strategy; graphics are versatile and adaptable, and with the right, story-centric workflow, they’re easily repurposed across multiple platforms.

That’s even more relevant in today’s news landscape, where even loyal audiences are hugely dispersed.

It’s vital to equip journalists with a flexible pipeline, allowing broadcasters to reuse elements and make content engaging – no matter where it appears.

Ross at NAB 2023

The Ross Workflow Solution

Journalists may understandably be concerned at how quickly their ways of working are having to evolve.

And they’re not alone. Technical and production teams are having to consider the potential extra strain on their teams that such evolution could bring – teams that are still recovering from the huge changes in staffing and budgets resulting from the pandemic.

Thankfully, the right partner can provide new capabilities without introducing new pressures. Story-centric workflows and tools with intuitive interfaces are just the start.

In our recent guide to newsroom workflows, we outlined the three key phases of workflow evolution – confident storytelling, clean shows, and rapid iteration. The right workflows make it possible.

This new approach workflows helps to support control rooms in the 24/7, post-Covid era. So, the next time that ‘Live’ countdown begins, you’ll know your journalists are confident they have the tools they need to deliver an engaging story to audiences – no matter where they are.

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Exploring the Carbonite Development Journey: Real-World Innovation /blog/exploring-the-carbonite-development-journey-real-world-innovation/ Mon, 11 Sep 2023 18:28:50 +0000 /?p=59300 With the recent introduction of our all-new Carbonite Ultra 60 production switcher, discover how a wide range of our customers, including Ice9, 0221 Media Group and Gahrens + BATTERMANN have embraced the Carbonite series to drive their live productions.

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With the recent introduction of our all-new Carbonite Ultra 60 production switcher, we thought it was an excellent time to take a look back on the product’s development journey over the last 10+ years and reflect on how Carbonite has grown to become the world’s most popular mid-sized production switcher. 

The following are the reflections of Tedd Tramaloni, Business Development for Production Switchers and Video Servers: 

The Essence of Innovation

The Oxford Dictionary defines “innovation” as “the action or process of innovating,” which, I admit, doesn’t say much. It goes on to list almost thirty synonyms for this “action or process,” including words like “revolution,” “upheaval,” and “transformation.” Innovation, it seems, is an ongoing process rather than a static event. Truly innovative products are not just “shiny and new.” They spark a paradigm shift that can redefine an entire industry or, in extreme cases, life as we know it.  

Carbonite Makes It Debut

Carbonite production switchers debuted at NAB 2011, and during that show alone, over sixty units were ordered — an impressive accomplishment for a new product. The reason for its immediate popularity was evident: Carbonite was not simply a new product. It represented an entirely novel approach to meeting the demand for powerful, efficient, and user-friendly production switchers without breaking the bank.  

After its introduction, the Carbonite line quickly expanded, including Carbonite MultiMedia, which incorporated both digital and HDMI inputs to give users more flexibility. Even more transformative was Carbonite eXtreme, a production switcher housed in a Ross router chassis. This relationship between the switcher and router foreshadowed our current hyperconverged product line, hinting at future innovations. 

Over the years, Carbonite evolved with each generation, driven by faster and more capable FPGA hardware. This evolution brought new features and functionality, many compatible with existing hardware, allowing us to provide no-cost software upgrades to existing users. The next-generation Carbonite Black series, featuring the compact and powerful Carbonite Black Solo, and the Black and Black Plus models, offered feature sets comparable to switchers twice their size and price. Success built upon success, and Carbonite soon claimed its position as the world’s most popular mid-sized production switcher. 

But since innovative thinking is part of the Ross DNA, Carbonite has continued to evolve … 

Carbonite Evolution Continues

In the last five years alone, three new Carbonite models have been introduced: Carbonite Ultra in 2018, Ultrix Carbonite in 2021, and at NAB 2023, the largest Carbonite switcher ever produced, Carbonite Ultra 60. Each model builds upon the innovative legacy of the original Carbonite, delivering powerful feature sets that address the evolving needs of customers. 

What makes Carbonite “innovative” is not that it provides Mix/Effects Banks or Keyers but that it addresses the real-world demands of small and mid-size facilities with tools designed to help tell engaging stories economically and efficiently.  

Don’t believe us? Hear from a range of customers worldwide who have been on the Carbonite journey with us

With the recent introduction of our all-new Carbonite Ultra 60 production switcher, discover how a wide range of our customers, including Ice9, 0221 Media Group and Gahrens + BATTERMANN have embraced the Carbonite series to drive their live productions.

Visit us at IBC 2023

Discover new creative possibilities at IBC 2023 with 91ɫ’s impressive showcase of end-to-end video production solutions, including the all-new Carbonite Ultra 60. As a new class of production switcher from Ross, Ultra 60 delivers big performance in a single cost-effective hardware platform. 

Designed to tackle the most demanding productions, Carbonite Ultra 60 supports an impressive I/O of up to 60×25 in HD or UHD. Its 3RU modular design offers the flexibility to start with fewer inputs and outputs, allowing facilities to prepare for present and future needs. As production requirements grow, easy upgrades become a seamless option. 

To learn more about Carbonite, or any of our other transformative products and services, visit rossvideo.com or join one of the many comprised of end-users who have embraced Ross-inspired innovation in their facilities.

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Cable-Based Camera Systems vs. Drones: Choosing the Right Solution for the Job /blog/cable-based-camera-systems-vs-drones-choosing-the-right-solution-for-the-job/ Thu, 07 Sep 2023 22:21:53 +0000 /?p=59319 When it comes to capturing stunning aerial footage and covering live events, cable-based systems and drones have emerged as two powerful tools with their own sets of unique advantages and capabilities. To delve into the topic and compare the two technologies, we spoke with Georg Peters, Spidercam Business Development Manager, and Karen Walker, 91ɫ’s Vice President of Camera Motion Systems, to get their industry knowledge and insights.

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When it comes to capturing stunning aerial footage and covering live events, cable-based systems and drones have emerged as two powerful tools with their own sets of unique advantages and capabilities. To delve into the topic and compare the two technologies, we spoke with Georg Peters, Spidercam Business Development Manager, and Karen Walker, 91ɫ’s Vice President of Camera Motion Systems, to get their industry knowledge and insights.

In this interview, they discuss the differences between cable-based systems and drones, the training requirements for operating these systems, the potential benefits of using both in tandem, and the investment considerations associated with each. Join us as we explore the fascinating world of cable-based camera systems and drones and gain valuable knowledge from these experts.

1. In what instances would a cable-based system be better suited than a drone, and why?

Georg Peters: While there is some overlap, drones and cable-based systems have different application areas. Drones are quick to deploy, and benefit from their operational range – large outdoor areas are where a drone can shine. A cable-based system needs points to be suspended from, and the available cable lengths limit the area it can cover. However, these systems have key advantages, especially when it comes to broadcast or film applications, for example –

The payload capacity is higher while keeping a small carrier platform – larger gimbals, cameras, or film setups can be realized easily.

Sound emissions from cable-based systems are minimal, and the main sources are the winches, not the camera platform. This allows for perfectly quiet operation in sensitive areas.

An added bonus with systems like spidercam is the signal transmission – it is realized via fiber from the camera through the catenary cables to the OB van. There is no radio frequency (RF) required at any point, allowing interference-free operation.

A cable-based system knows where it is in space, which is a requirement for functional control software. Pairing the position in space with gimbal and camera info gives you everything you need for tracking data, without any additional tracking hardware or software solutions.

Another aspect to consider is safety. A cable-based system is tethered, and if a power outage were to occur, the system would stop, but not fall. There are no rotating blades that could be dangerous to audiences, athletes, or performers during a control malfunction. Additionally, there are operating software features to enforce “no-fly” zones, preventing the camera from accidentally going to critical areas.

So, overall, when operating over people, in an environment where silence is required, or when looking for an AR-ready view from above – a mixed-reality news studio, for example – a cable-based system would be better suited than a drone.

 

Karen Walker: In addition, sporting events can go on for several hours, and when compared to drones, cable-based camera solutions can last significantly longer when using batteries as they don’t need to be replaced as often, even with constant use. Cable-based systems do take time to set up ahead of the event, whereas drones have a minimal setup time. However, during the time it takes to set up the cable-based solution, operators can set a known flying area, no-fly zones, and lowest flying limits to ensure they don’t interfere with the game.

As mentioned by Georg, compared to drones, cable-based systems operate silently and hence can get closer to the action without distracting the player and combined with additional accessories like a 2-way audio solution or multi-purpose screen, the cable-based system provides a more interactive experience for viewers.

There are some ups and downs to using drones – their Sense and Avoid capabilities allow them to detect potential collisions and manoeuvre to safety, but this can interfere with the shot when shooting sporting events and following the play. Additionally, most sporting events are now filmed in 4K, but camera payloads are limited on drones, meaning that many will not be able to handle the weight of a 4K camera system.

2. Do cable-based systems require intensive operator training?

GP: Operating a cable-based system manually is not too different from operating a drone: joysticks control the movement in three axes, the gimbal, the camera, and the lens. Likewise, the training for piloting and framing the picture is comparable. Based on my experience, a cable-based system can provide more assistance via the software, both as displayed information and control assistance. A cable-based system like spidercam can also be controlled automatically, either by recreating pre-recorded paths or flying to positions given by an external source. However, a flexible, feature-rich software platform also requires more familiarity from the user to maximize its usefulness, which in turn requires more training.

Besides operating, there is additional know-how required for setting up a cable-based system, including how and where to place winches and pulleys, and how to run signal cables. These are tasks that a drone operator doesn’t have to worry about. These skills need to be acquired as well, and all operating crews and commissioning teams should be trained accordingly. On the other hand, professional drone operators undergo rigorous training to understand air traffic regulations, which is not necessary for cable-based operation.

KW: Cable-based systems do require time to set up a safe solution and maximise the flying space for the event. Two operators are needed to operate a cable-based system – a camera operator to focus on the camera, and a pilot to move the dolly around. The advantage of using two operators is that the pilot can focus on the event and move the dolly to obtain the best possible shot for the camera operator. This provides the opportunity to create moving transition shots which can be performed more easily than with other solutions.

In general, any camera operator can control the camera in a cable-based system, but the pilot does need training. They maintain the safety of the system and the players in the event. Knowledge of the sport also helps, as it allows the pilot to predict the next move and make sure the camera operator gets the perfect shot. Drone operators need a significant amount of training to operate safely – a drone coming down near people is not an ideal situation.

3. Are there benefits to using both a cable-based system and a drone in the same application?

KW: Of course – you can definitely use both systems in a complementary fashion. One example would be using a drone for large-scale outdoor shots, beauty shots, or major overviews, and cable-based systems for the high-dynamic, close-up action. Using each system to its strengths side-by-side will enhance the overall production.

GP: We have applications where our cable-based systems are used to help research autonomous drone control. We installed a spidercam system at a university lab inside a drone monitoring hall to help verify drone movements. The cable-based system can follow the drone and collects data on its movement pattern to help scientists evaluate the programming and decision-making.

Another project uses one of our systems to entirely simulate a drone, allowing a client to test drone hardware and software in a safe environment. A sensor array intended for drone usage will be mounted on our carrier platform, and our cable-based system will perform the movement commands that the sensor software computes. This allows for precision movements and positioning in a safe environment, as the cable-based system control software acts as an instant verification and can stop potentially erroneous movements. This ensures that there is no risk to the sensors or drone.

4. From an investment perspective, is there a big difference between the two?

GP: Small and mid-sized consumer drones are widely available at a low price, usually with a preinstalled gimbal and camera setup. Larger, more flexible drones are of course pricier, but will still have lower initial costs than a cable-based system. Likewise, the maintenance of a cable-based solution is more expensive than that of a drone. However, it is worth considering that a these systems are usually more resilient than a drone.

Drones are built to be as light as possible to strike the balance between payload and flying characteristics. This results in less structural integrity overall, which means that even improper handling on the ground can cause significant damage to the frame, blades, or structure. Cable-based systems, on the other hand, are designed to withstand many challenges – we have systems in our rental pool that are still in operation after 15 years of service, which is a testament to their resilience.

KW: In terms of costs, cable-based systems do cost more than drone solutions, and the difference is heavily based on the safety factor. A cable-based solution like spidercam uses reliable, proven materials and high-quality safety components from renowned manufacturers. They also undergo comprehensive tests from the design phase to delivery as well as regular cable replacements to keep them safe to operate. Cost-wise, drones might be a cheaper option, but it’s like comparing apples and oranges – both systems have different applications that they excel at, and they each provide different benefits. A cable-based system will be safer and more flexible, while a drone has a higher range.

When it comes to making a decision on whether to use cable-based camera systems or drones, the choice should not be limited to one or the other. These two powerful tools offer distinct advantages that can be leveraged together for even more impactful results. Cable-based systems, with their higher payload capacity, minimal noise, and integrated AR-tracking, excel in broadcast or film applications. Drones, on the other hand, provide quick deployment and a larger operational range for outdoor shots. By combining the strengths of both systems, producers can enhance production value and create truly remarkable visual experiences.

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The spidercam portfolio of robotic camera solutions delivers extraordinary and immersive perspectives for audiences. Spidercam systems are used for sports and live events, concerts, esports, and TV productions around the globe.To learn more about spidercam, click here to visit our product page.

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Top TV Trends of Today /blog/top-tv-trends-of-today/ Fri, 16 Jun 2023 18:05:32 +0000 /?p=51522 In a recent Q&A session with Jared Schatz, Senior Vice President of Vertical Markets & Solutions at 91ɫ, and Jenn Jarvis, Product Manager for Editorial Workflow …

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In a recent Q&A session with Jared Schatz, Senior Vice President of Vertical Markets & Solutions at 91ɫ, and Jenn Jarvis, Product Manager for Editorial Workflow at 91ɫ, TV Tech Contributing Editor Phil Kurz delved into the hottest trends in news production technology. The discussion revolved around the challenges that broadcasters face in transitioning to story-centric workflows, the role of AI in the newsroom and production control room, and the increasing investment in media asset management workflows. If you missed it, click here to watch the full interview. We’ll summarize the key insights from the interview here and dive deep into today’s top TV trends.

Story-Centric Workflows: Overcoming Challenges and Embracing Change

The conversation kicked off with a discussion about the transition from rundown-focused newsrooms to story-centric workflows that encompass social media, mobile, and the web. According to Jenn Jarvis, this transition poses two significant challenges for broadcasters. The first is having the right technology that supports story-centric workflows, allowing content to be easily repurposed across multiple platforms. This includes tools for content creation, visibility, and planning. The second challenge is the cultural shift required to implement these changes successfully. Breaking ingrained habits and changing the dynamics of content creation and responsibility can be disruptive but essential for creating more efficient and effective workflows.

Jarvis emphasized the need for a cohesive plan and alignment among the team members to overcome these challenges. While there are different approaches, such as having dedicated digital teams or integrating all teams, education and understanding the nuances of different platforms and audiences are crucial for success. She highlighted the importance of collaboration and the right tools to enable seamless teamwork.

The Role of AI in the Newsroom: Balancing Efficiency and Editorial Judgment

One of the most intriguing aspects of the interview revolved around the role of artificial intelligence (AI) in the newsroom. Jarvis pointed out that while AI has been used in newsroom workflows for years, the current shift involves utilizing AI for more abstract tasks that require editorial judgment and creativity. While there are opportunities for AI to assist with repetitive and time-consuming tasks, such as metadata enrichment, speech-to-text, and facial recognition, Jarvis emphasized the importance of focusing on solving workflow problems rather than getting caught up in buzzwords or specific technologies.

Jarvis also highlighted that AI can free up journalists for more impactful work, such as investigative reporting and in-depth research. However, she emphasized the need for human involvement to ensure quality and to make nuanced decisions where AI may fall short. The key is finding the right balance between AI and human expertise.

AI and Machine Learning in Production Control and On-Air Production

Shifting gears to the production control room and on-air production, Jared Schatz shared his insights on the current and future role of AI and machine learning. Schatz noted that many production control rooms already leverage automation, with operators relying on automated systems for various tasks. While experiments with voice recognition and switching using AI have shown promise, Schatz emphasized that human judgment and control are still vital, especially in areas where creativity and timing play crucial roles, such as music cutting and reacting to unexpected events.

Following that, Schatz highlighted several areas where AI and machine learning are already making an impact. For instance, facial tracking and AI-driven graphics generation in sports broadcasting both offer exciting possibilities. He also mentioned experiments with image recognition for video indexing based on elements like jersey numbers. The group also discussed the potential for AI to streamline audio controls and automatically adjust microphones based on environmental cues.

Unlocking the Power of Metadata and Media Asset Management

Another significant trend in newsrooms is the increasing investment in media asset management workflows. Jenn Jarvis highlighted the importance of harnessing metadata to make video archives more searchable and discoverable. While applying metadata to every asset can be time-consuming, AI tools, such as facial recognition and transcription, are being used to automate these processes. However, the cost associated with these tools is still a consideration for many organizations.

Jarvis emphasized the need for a balance between manual and automated metadata processes. While automation can save time and improve efficiency, human review and intervention are necessary to ensure accuracy and relevance. Leveraging AI-powered tools can help accelerate the metadata tagging process, but human oversight is crucial to maintain quality control.

Furthermore, the discussion touched upon the importance of interoperability and integration between different systems in the newsroom. Seamless communication and data exchange between production tools, media asset management systems, and newsroom computer systems enable a more streamlined workflow. This integration allows for easy access to content, efficient collaboration, and faster delivery of news stories across multiple platforms.

The Future of Newsrooms: Collaboration, Agility, and Flexibility

As the conversation progressed, Schatz and Jarvis shared their visions for the future of newsrooms. Collaboration emerged as a recurring theme, with an emphasis on breaking down silos and fostering cross-functional teamwork. The ability for journalists, producers, and editors to seamlessly collaborate, share content, and iterate on stories is becoming increasingly crucial.

Agility and flexibility were also highlighted as essential qualities for newsrooms moving forward. The ability to adapt to changing technologies, audience preferences, and delivery platforms is key to staying competitive. News organizations must be prepared to experiment with new tools, workflows, and storytelling formats to meet the evolving demands of their audience.

Both Schatz and Jarvis expressed excitement about the potential of emerging technologies, such as virtual and augmented reality, to transform the newsroom experience. These technologies have the power to enhance storytelling, engage viewers in immersive ways, and bring news stories to life. As the news production landscape continue to evolve, embracing

these trends and leveraging technology effectively will be vital for creating engaging, efficient, and future-ready newsrooms.

Ross at NAB 2023

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To gain a comprehensive understanding of these transformative trends and their impact on newsroom technology, we invite you to watch the full interview with TVTech. to access the video and stay ahead of the curve in the ever-evolving world of news production.

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