Our industry is going through some major changes, both in the way products are created and how we deliver content to audiences around the world. Every day, I see customers pushing the envelope on what can be done in media production, experimenting with flexible cloud-based, remote, and hybrid production models or the signal transport technology in which the content is made. These trailblazers drive the industry and our technology forward, and I see that continuing long into the future.

We will continue to see this evolve over the next few years with even more innovation, but what will remain the same is that content is king, and the innovators creating the best content will be leaders in this space for years to come. Many customers are under increasing pressure to produce more content with the same or often fewer resources, both technically and operationally.

This is where I believe we can make a real impact — helping them get more out of their technology to deliver on those ambitious goals. It is a great opportunity for us as a solution-focused company to help our customers understand how they can get more out of their technology and deliver their ever-changing business outcomes successfully. Our focus as a company must be to stay as agile and innovative as possible to support our customers wherever they want to go.

And if any group can do that, it’s the people at 91ĚŇÉ«. I have admired Ross’s culture and innovative spirit for many years, and having the opportunity to work alongside what I consider to be the best in the business is extremely exciting for me.

To learn more about how 91ĚŇÉ« can help you meet your production goals, or book a meeting with our sales team using this contact form here.

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As I step into the role of Director of Sales for Canada and Eastern USA, I’m thrilled by the opportunities ahead in the broadcast and live production space.

Media consumption has never been higher than it is today. Even as the platforms where we consume content evolve, the demand for live production remains as strong as ever.

While News and Sports have always been at the forefront of live production but does not end there. Whether you share a message of worship, education, or corporate communications, our solutions can make sharing these messages more creative and efficient, helping you reach audiences in impactful ways.

This trend—branching into new markets—is one of the most significant developments in our industry. It’s essential to keep an open mind about what constitutes our client base. Together with our business partners, we’re continually growing and redefining who we serve, expanding beyond traditional broadcast boundaries.

Of course, one of the biggest challenges our clients in any industry face is navigating an ever-changing landscape of technology. With so many choices, clients often face difficult decisions, whether looking for cost improvements, future-proofing, or better functionality.

We’re closely listening to these needs and offer a wide range of options through our product lines and hyperconverged technologies, which allow us to grow and evolve with our clients as they decide what’s best now and in the future.

Over my 12 years at 91ĚŇÉ«, I’ve had the chance to collaborate with a broad spectrum of clients, from major Canadian broadcasters to corporate clients, sports venues, and even a Physics Think Tank. The diversity of these projects shows the range of possibilities in this field, and it’s an exciting time to support customers as they explore new directions and expand into spaces that might not have traditionally embraced live production.

Taking the next step in my career with 91ĚŇÉ« is extremely exciting. 91ĚŇÉ« is made of groups and teams with a common goal: Customer Success. This is emulated throughout the Canada and USA East Sales Team, and I look forward to helping this team accelerate to the next level!

The post Don Hewitt: Expanding Horizons in Live Production appeared first on 91ĚŇÉ«.

Spidercam’s involvement in such a landmark moment adds to its growing reputation as the go-to solution for delivering stunning visuals for live events, concerts and sports worldwide. Whether used to capture the action of a high-stakes football match or to give concert goers a dynamic perspective of their favorite artist, spidercam proves time and time again that it enhances the audience experience in ways that conventional camera systems simply cannot. 

While the record-setting screen at Adele’s Munich concert rightfully took center stage, 91ĚŇɫ’s spidercam played a key role in delivering the visual content that filled the enormous display. Suspended from cables high above the crowd, the spidercam system provided crystal-clear, broadcast-quality footage, offering sweeping shots that made even the farthest seats feel connected to the stage. Its ability to cover every angle, even in a massive venue, ensured no detail was missed, from Adele’s intimate moments at the microphone to the custom visuals played during each song. 

The spidercam system is suited for productions of any size, with a winch-driven “cable web” that can be spun over any area, allowing the dolly to roam freely. In Munich, it was set up to capture the full scale of Adele’s performance while navigating the challenges of filming in a venue equipped with the . From a technical standpoint, the spidercam allowed for seamless integration with the production’s overall vision, making it an invaluable asset to the team behind the scenes. 

The Munich concert isn’t the first time spidercam has been involved in a high-profile event. Used in sports arenas like the Euros and FIFA World Cup, award shows like the Oscars, and concerts across the globe, spidercam has become an essential tool for production. 

For event producers, spidercam opens a world of creative possibilities. Whether capturing the energy of a live concert or covering every angle of a sports event, this cable-based camera system offers flexibility and reliability that few other camera systems can match. It can be rented for short-term projects, like a one-off concert, or integrated into long-term productions, allowing it to adapt to the demands of any event. 

As demonstrated over Adele’s ten-show run in Munich, spidercam is more than just a camera system. It plays a crucial role in creating experiences that leave a lasting impact on audiences. It has proven how it can rise to the occasion, no matter how ambitious the project is. Even though 91ĚŇÉ« didn’t directly contribute to the Guinness World Record, the images from our spidercam brought the screens to life. And as our Project Manager, Jens Steinmann, said, “We are proud to have been part of it.”  

In an industry where every detail counts, spidercam continues to deliver unparalleled results, making it the go-to choice for event producers looking to elevate their productions and create something extraordinary. 

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