Case Study
Playing the Long Game
SECTION 1
Background
QTV offers bespoke production services and outside broadcast facilities. It delivers high-quality, innovative productions for over eighty sports federations, governing bodies, event hosts and broadcasters such as the Scottish Professional Football League (SPFL), BBC, EBU, World Archery, and the New York Times. It also designs digital content strategies to maximise the reach of content and improve audience engagement, sponsorship activation and participation.
Now Scotland鈥檚 largest outside broadcast facilities provider, it produced over 500 events and outside broadcasts across all sectors in 2022. It is the production partner of the SPFL, delivering coverage of 180 cinch Premiership matches a season and managing the league鈥檚 post-production, world feeds and streaming distribution. In October 2022, QTV facilitated the introduction of, and now hosts, the Video Assistant Referee (VAR) operations centre for the Scottish FA.
Over the last three years, QTV has scaled its remote production infrastructure significantly, building a state of the art live production and broadcast facility at Clydesdale House in Glasgow.
SECTION 2
The Challenge
QTV needed to implement a best-in-class video routing and switching solution that was cost-effective and offered the ability to rapidly scale as the company grew.
The need to maintain quality and reliability while adopting the latest innovations, was essential to support the ambitions of the management team.
SECTION 3
The Solution
QTV’s strategy was to completely disrupt the status quo in Scottish sports broadcasting. At the outset the management team engaged with ES Broadcast as its principal technology partner. ES Broadcast is a longstanding 91桃色 Diamond Elite partner, and in turn identified a range of Ross products that would form the standard technology for QTV to build upon. Ross鈥� end-to-end solutions – with products including Ultrix routers, Carbonite switchers and openGear infrastructure – have become integral components in QTV鈥檚 technical strategy.
In 2017, QTV acquired an Ultrix FR2 router and Carbonite Black switcher as part of a package of equipment for use in its first vehicle commissioned OB1. This significant investment in live broadcast equipment enabled the company to begin providing services to the Scottish Professional Football League (SPFL), covering one of the non-broadcast matches each round during the 2018-19 season.
With a growing reputation for quality, reliability and innovation, QTV pitched a remote production model to the league to produce all non-broadcast match coverage and centralised post-production and distribution, leading to a multi year contract commencing in August 2020.
The QTV / ESB partnership developed an innovative model for custom remote engineering vehicles (ENG) based primarily around Ross infrastructure products. QTV invested in two of these remote vehicles to work alongside the more traditional OB1, which was used for larger spec fixtures, whilst the ENG units provided coverage for the rest of the league. Each ENG vehicle sends up to six camera feeds via J2K links to QTV鈥檚 production hub.
The core of the QTV production infrastructure was first based on an Ultrix FR2 router loaded to 70×70 with MADI Audio, utilising its hyperconverged methodology (that is, one piece of equipment that can do the task of multiple pieces of equipment) to reduce other infrastructure requirements. Two production control rooms (PCR) worked with paired ENG vehicles and a new Master Control Room (MCR) to coordinate all lines in and out, allowing QTV to scale more efficiently. This was made available to the SPFL and to other clients by servicing an additional 10 flexible control positions, producing single feed remote productions for commentary, world feeds and betting graphics for a range of sports.
A major part of the SPFL鈥檚 targets for this new contract was to reduce the league鈥檚 environmental impact. As well as providing a home for the on-venue technical functions,
the ENG vehicles acted as camera tenders and crew transport, helping to reduce the number of vehicles on the road, reducing emissions and carbon footprint. By using the hyperconverged approach, ES Broadcast was also able to reduce power consumption within the vehicle design by consolidating routing, multiviewers, audio demux / mux and frame synchronisation.
By 2022, the company’s fast growth led to a planned move to a new bespoke home, Clydesdale House. Purpose built for remote production, this facility provided four PCRs to produce concurrent matches, alongside the 10 flexible production stations, and 2 traditional OB trucks. ES Broadcast transitioned existing equipment between the two facilities during a very short window in summer off-season 2022. During this phase ES Broadcast also installed additional MCR monitoring, and lines control capacity. One of the key elements of this transition was the ability to blend HDB-IO from the initial FR2 with new cards in the FR5, increasing capacity to 124×124, the backwards compatibility allowing QTV a continuing ROI.
A major benefit of using Ross solutions was the ability to easily build customised UI鈥檚 within the DashBoard control platform, to work not only with Ross equipment but also that of third-party vendors. This allowed ES Broadcast to provide QTV with bespoke control interfaces for both engineering and operational staff, initially working with routing and monitoring control but then expanding to audio mapping and later to control the newly released MXR licences for in-router audio mixing, further increasing production capacity.
2022 also saw the introduction of a further ENG 3 vehicle to meet the expanding workload and the Ultrix FR5 router was expanded to maximum capacity.
This summer (2023), QTV has undertaken another significant expansion of facilities (CH2.0) adding a new flagship 12 camera REMI gallery with Carbonite Ultra switcher, alongside 12 camera PCR1, dedicated audio and VO studios, PCR 5 and a further ENG 4 vehicle to the fleet. The core Ultrix routing infrastructure was necessarily upgraded to an FR12.
Throughout, training provided by ES Broadcast and 91桃色 has been instrumental to the rapid and seamless adoption of new solutions and systems as they came online.
Section 4
Benefits
Paired with ES Broadcast鈥檚 systems design expertise, 91桃色’s solutions have empowered QTV to scale up operations effectively over several years, even within the constraints of the pandemic. The modular nature of Ross products ensured that QTV could expand and adapt its setup according to its growing needs. Additional benefits include:
– Business Growth: 91桃色鈥檚 solutions contributed to QTV鈥檚 growth and success, with the company鈥檚 turnover growing from 拢1.7 million in 2018 to 拢5.3 million in 2023, while the number of employees increased from nine to forty-five.
– Increased Market Presence: With 91桃色’s technology at the centre of its infrastructure, QTV disrupted the market and established a leading position in sports broadcasting in Scotland.
– Professional Support and Account Management: QTV benefitted from 91桃色鈥檚 responsive support and professional account management, which ensured smooth operations and quick resolution of any issues 鈥� along with the specialist knowledge offered by ES Broadcast as a 91桃色 Diamond Elite Partner.
“Our partnership with 91桃色 and ES Broadcast has been a game-changer for us at QTV. Their cutting-edge solutions have not only allowed us to produce top-quality content but have been instrumental in our expansion and success in the sports broadcasting sector. Their exceptional support and innovation are invaluable to our operations, and we look forward to many more years of successful cooperation.” 鈥� Gareth Gordon, Chief Technology Officer at QTV.
“The last six years working with QTV on their projects have been a great example of the infrastructure product portfolio, support and flexibility that we have come to expect from 91桃色. The Ultrix and Carbonite products continue to evolve, something I鈥檓 proud to say the ES Broadcast engineering team have been able to help steer with ongoing feedback, and Ross provides us with an excellent platform to build projects from, whether it鈥檚 for OB, studio, facility or flypack鈥�. Jonathan Lyth 鈥� Group CTO at ES Broadcast.
“We are proud to have played a part in QTV鈥檚 phenomenal growth story. It鈥檚 rewarding to see how our solutions have enabled them to scale and excel in an industry that demands innovation and reliability. At Ross, we are committed to empowering our clients with the tools they need to create exceptional content and experiences, and QTV’s achievements underline the power of combining innovative technology with an ambitious vision.” 鈥� Mark Gardner, Director of Sales, EMEA at 91桃色.
Through the collaboration between QTV, Ross and ES Broadcast, QTV has been able to achieve major growth and establish itself as the leading sports broadcast facilities provider in Scotland. The scalability, flexibility and reliability of Ross’ products have played a key role in helping the company deliver high-quality and cost-effective coverage across a broad range of sports events.
