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Nielsen庐 Watermark Solutions

At a Glance

Accurately Measure Audience Engagement

Ross provides flexible, robust solutions for encoding Nielsen庐聽watermarks, providing you with the tools to accurately measure your audience engagement.

Active/Passive (A/P) Audience Measurement

In 2005, the Nielsen庐 Company introduced the Active/Passive Audience Measurement system designed for the purpose of measuring new forms of media distribution, multi-platform content, and particularly DTV and DVR-based time shifted viewing. The A/P measurement system utilizes multiple identification engines to credit television tuning, including advanced audio encoding or watermarking (embedded within the audio spectrum), audio signatures or fingerprints which require a sample compared against a reference, and video watermarking.

Multi-Level Encoding

Nielsen庐鈥檚 patented audio watermarking technology provides the capability to track content distribution from its origin to its final destination. This is accomplished through the insertion of a unique Program Content SID (Source Identification Code) at the broadcast network or national syndicator distribution center and insertion of a Final Distributor SID at a local broadcast station, local cable origination or national cable network distribution center . The SID is a second-by-second serial number used by Nielsen庐 and the television industry to uniquely identify program content to ensure proper crediting of viewing. Both Program Content and Final Distributor codes co-exist, resulting in audio content that is multi-level watermarked. Nielsen庐鈥檚 household meters detect and decode these watermarks to identify viewership.

Additionally, the patented Automated Measurement of Lineups (AMOL) technology is inserted in the VBI portion of the video and employs multi-level tracking capabilities similar to its audio counterpart.

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Products

Broadcast Audio Processor Program playout chain audio processing with loudness levelling, Dolby庐 encoding and Nielsen庐 Watermarking. LEARN MORE
NWE-TS Nielsen庐 Watermarks Encoder for ATSC Transport Streams LEARN MORE
NWE-IP Audience measurement encoder for SMPTE ST 2110 / AES67 featuring Nielsen / Numeris watermark encoding. LEARN MORE
NWE-3GA Nielsen庐 Watermarks Encoder (openGear) LEARN MORE

About Nielsen庐

Nielsen庐聽has a 90-year legacy in providing clarity for their clients around the global consumer. Nielsen庐聽knows what consumers watch 鈥� and what they buy 鈥� and more significantly they provide intelligence to help their clients understand these behaviors in relation to their business. Nielsen庐聽is dedicated to innovative methodologies and technologies, allowing them to be at the forefront of how they capture consumer behavior, which is integral to their clients鈥� business growth.

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