January 17, 2022 - 91桃色 Team, Ross News
5G & Media Acquisition: What happens now?
Following his participation in the 5G Media Action Group鈥檚 panel discussion on Media Production and 5G, we sat down to discuss the changes that that 91桃色鈥檚 Business Development Manager, Tom Crocker, is predicting will impact the production industry.
In this post, Tom reflects on the evolution of connectivity, the changes that 5G is specifically bringing to broadcasters and reviews the implications for technology providers like 91桃色.
People often forget how incredibly quickly we鈥檝e evolved, how connected we are, and I think it鈥檚 worth reminding people about it from time to time .
I remember back in the 90s when our first modem arrived (I say arrived 鈥� I think we went to a shop and bought it with cash. People did in those days). It was a charming little black box with an actual go-faster-stripe on it. It ran at 14,400 bps and on a good day would propel us along the information superhighway at a blistering 4 kbps per second. Although the creaky copper wiring of suburban Melbourne鈥檚 aging telephone infrastructure kept our modem from realizing its full potential, I still got a Hotmail address. My Geocities page featured a banner saying, 鈥淯nder Construction鈥� with a little icon declaring that this page was 鈥淢ade in Notepad.鈥� It had frames and a garish tessellated background I鈥檇 found on AltaVista. Golden years.
The upgrade to a 33.6k unit a year or so later was revelatory. I was able to download individual mp3鈥檚 in under 2 hours, provided my connection wasn鈥檛 interrupted by one of mum鈥檚 friends calling for a chat.
Since those early days, we鈥檝e seen ISDN, ADSL, cable and fibre adopted and in parallel 2G, EDGE, 3G, 4G and now 5G. Like most of the world, I鈥檝e long since stopped downloading any of my media 鈥� far easier to just stream it. And it鈥檚 reached the point where I鈥檓 annoyed if I can鈥檛 stream (at least) HD to my phone on a moving train.
So, given the long march of progress what is so particularly significant about this upgrade?
For those in the business of making media, 5G crosses a few thresholds that previous incremental increases in wired and wireless mobile connectivity haven鈥檛.
While H.265 might be a dog to work with on a multi-track timeline, it it creates beautiful pictures at very low bitrates. While the rasters and frame rates have increased, the bandwidth required for carrying them from place to place has not increased in proportion, thanks to cleverer codecs and the increase in processing power available everywhere to en/de-code them.
The big leap in available bandwidth when moving from 4G to 5G means that the bandwidth available now comfortably exceeds the bitrates we use for most media acquisition tasks. The implication of this is that we can now choose between streaming, or chunk-uploading as growing files directly to where that media is needed without workarounds like proxies: we could even arrive in a place where the media recorded on the camera is simply a backup and ingest becomes totally transparent.
Moore鈥檚 law has also been beavering away on the devices in people鈥檚 pockets 鈥� notably the cameras. Now that mobile phone cameras have gone beyond the point of being 鈥済ood enough鈥� for a lot of tasks, people are using phone cameras and creating good results.
We can certainly have a long discussion about the advantages and disadvantages of shooting media for professional output on phones instead of dedicated cameras, but that鈥檚 not going to stop people from using them for content acquisition. Mobile journalism has had its own annual conference for several years now and several documentaries and even the occasional feature film have been shot on phones.
While phones are most significant, the armada of other cameras are also connected devices these days 鈥� everything from traditional 2/3鈥� ENG cameras to GoPros. Not only are almost all devices capable of uploading what they鈥檝e shot, but there are a lot more of them out there.
When the coronavirus pandemic forced the adoption of working from home, content creators and networks adapted quickly and many executive mindsets changed overnight. This changed the expectation that we need reliable wired connections, which may start to be ignored as people return to hotels and airports to be where the action is.
When those remote content creators start using 5G to have useful and painless interactions with media at a distance, we鈥檙e going to see an explosion of possibilities.
At Ross we don鈥檛 do ENG cameras or phones, so you might be wondering why I鈥檓 writing this at all. We do believe these changes are going to have a massive impact on the other parts of our portfolio and the corresponding workflow:
That means we need to consider how the pressures on these systems are likely to change and what we can do to help, optimize and improve these areas so that people using them continue to find it easy to justify our place in their workflows.
Perhaps the most obvious outcome of all this is that there will be far more media coming in, faster, from more devices, in more codecs.
Once upon a simpler time, a news crew would be dispatched to a location, return with some fanfare, and insert a Digibeta tape into a rectangular hole. The clips would then appear in the system and the 鈥渨orkflow鈥� could begin. It was all in the same codec, it only went to one linear destination and then the tape was put on a shelf.
The requirement to generate proxies in the field for urgent submission has disappeared. Most clips can be uploaded faster than they can be shot, in the original resolution, and it no longer makes sense to ingest locally to a laptop, make selections and then upload. It鈥檚 far better, and now possible, to just upload everything all the time and make decisions afterwards.
Here鈥檚 some scenarios that we鈥檙e expecting:
All of these have connected devices and clips are just鈥�. arriving. As they鈥檙e shot. This is in some ways ideal: resources are available to whoever needs them almost as soon as they exist. Time from acquisition to broadcast can be massively reduced. Since your MAM is now in the cloud, staff on site, equipment on site and the amount you spend on infrastructure have all been massively reduced.
So far, so good.
Suddenly the problem has shifted from getting the content, to dealing with the content you鈥檝e got. Here鈥檚 a quick rundown of the issues that we anticipate broadcasters are going to encounter:
These are just some of the problems that technology vendors like Ross and broadcasters worldwide are looking to solve.
The really exciting part is where we start looking at the other opportunities in these areas:
In the sunlit uplands of the future that all happens without any human interaction between the camera operator hitting 鈥渟top,鈥� wherever they might be, and people beginning to work on the footage. In a streaming or chunked-upload scenario the time gap between those two steps could be measured in fractions of seconds.
After all, if the MAM knows what the cameras are doing, the clips would be labelled on the way in. The MAM would know where to put them and who to show them to, they鈥檇 be in the right format and anyone who needed them would be notified and given the right resolution for their needs.
In a world with enough bandwidth and coverage to keep everything (including the media assets) connected all the time there is no longer any need for these functions to be viewed separately. They should all just be different views on the same resources, and everyone should be able to interact with the assets they need at the same time, in different ways.
This will allow humans to focus on human tasks: the creation of content engaging to other humans.
We thought it was important to include a quick note to recognize that just because 5G exists, doesn鈥檛 mean that it鈥檚 always available. This post was written as a forward-thinking post, projecting into the future where 5G networks are more readily, if not always, available.
And at time of writing the mobile vendors haven鈥檛 seen fit to provide Tom enough coverage to stretch to the back half of his kitchen. The best wired connection available in his corner of middle-class north-easter Hampshire, under an hour from London in the United Kingdom, is a fibre-to-cabinet affair which is massively over-contended so he only gets 40 mbps down on a good day.
Tom bets that he鈥檒l get 5G long before he gets fibre to his house.
Tom has over 15 years of broadcast vendor experience working in technical and strategic roles at industry leaders including Avid, Sony, Glookast and now Ross as Business Development Manager for News Workflow. He has spent the majority of that time in technical roles developing innovative workflows for customers around the world, particularly focused on the optimization of metadata flow and large-scale media management within news environments. For the last 7 years he has been specialized in remote wireless contribution and how it can impact the wider production environment.
Tom is Norwegian/British and has travelled all his life, living in Sudan, Australia, Norway and is now settled near Reading in the UK with his wife and two cats. He enjoys reading, playing guitar and going to the pub. He doesn鈥檛 enjoy running, but he does it anyway.
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