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Sports fans are diverse, but one thing is clear: the closer they are to the action, the better.ÌýÌý

They because — if they can’t make it to the match — they want to be as close to that energy as possible. But with competition from video games, live streaming, and social media, the bar for quality is continuously rising.   

Here’s how technology is changing sport broadcasting in 2024 and what you can do to keep up. 

How Technology is Changing the Way Fans Experience Stories

Today’s audiences demand more from their viewing experiences. They want an interactive experience. They don’t just want to be close to the action — they want to be a part of it.  

Ultra-High-Definition (UHD) 

UHD brings fans deeper into the action, making it more visually engaging. Viewers will no longer settle for grainy or dull visuals and will turn to another platform or switch off entirely.  

Interactive and Personalized Viewing Experiences 

Esports and online gaming allow viewers to be part of the story by contributing their narratives through live chats and third-party social media. 

Many streaming services offer interactive features, such as the ability to choose camera angles, games, commentary options, and even select specific players to focus on. Personalisation algorithms can also suggest games and content based on individual preferences.  

Multi-Camera Angles and 360-Degree Views 

360-degree cameras, drones, and offer viewers more angles and views than ever, allowing them to see more action and get closer to the live experience through a broader range of perspectives. 

Second Screen Experiences 

Apps and social media platforms offer second-screen experiences, where fans can access additional content, engage in real-time discussions, and participate in polls or quizzes related to the live event. 

Real-Time Statistics and Data Visualizations 

Advanced analytics and real-time data add depth and colour to in-game analysis. These stats are often integrated into the broadcast as overlays, offering a deeper understanding of the game’s dynamics and player performances.  

Augmented Reality (AR) and Virtual Reality (VR)  

AR and VR technologies will provide ever-more immersive experiences. VR transports fans to virtual stadiums, while AR can overlay stats and graphics onto the live feed, enriching the viewing experience with informative and interactive elements. 

The Impact on Sports Broadcasters 

The key to keeping up with ever-evolving technology and expectations without blowing your budget is deciphering which technology is worth investment and which is a fad.  

These are the areas we’re seeing sports broadcasters invest in:Ìý

More Powerful and Immersive Technology: 

Broadcasters are increasingly investing in cutting-edge technologies, with the focus on:  

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Interactive and Personalized Content:  

Broadcasters are predominantly investing inÌýbroadcasting softwareÌýthat allows viewers to customize their experiences, such as multi-camera views, camera angle optionality, access to different commentary tracks, or interactive statistical overlays.Ìý

Enhancing Streaming Capabilities:  

Traditional broadcasters are either developing their own streaming platforms or partnering with existing ones to compete with streaming services. This shift requires robustÌývideo production infrastructureÌýinvestmentÌýto ensure seamless, high-quality streaming experiences.ÌýÌý

Adapting to Multi-Platform Broadcasting:  

Investments in media asset management and production software that make creating content in multiple formats simple and fast are crucial to meeting your audience on the platforms they flit between. 

Engaging with Social Media and Second Screens:  

Investment in social media engagement and second-screen experience tech is becoming crucial. These platforms are used for live interaction, fan engagement, and additional content distribution, requiring a strategic content creation and marketing approach. 

Data-Driven Decision Making:  

Sports broadcasters are investing in data-driven analytics to gain insights into viewer preferences and behaviour, which can guide programming, advertising, and content strategies. 

Esports Integration:  

Recognizing the growing popularity of esports, traditional sports broadcasters are investing in this sector, either by broadcasting esports events or incorporating gaming elements into conventional sports broadcasts.Ìý

Great Storytelling is a Strategic Investment 

Sports broadcasting is changing faster than ever, but the goal remains the same: to tell great stories.  

As the way fans interact with stories evolves, your approach to storytelling should change too. To succeed, you must invest in flexible, future-focused tools that expand your options and flexibility, not restrict them.  

A Definitive Guide to the Modern Sports Viewer

Sports broadcasting is undergoing a seismic shift, with global audiences consuming live events in new and diverse ways. From multi-screen viewing to the rise of social media engagement, modern sports fans are more connected—and selective—than ever before. 

According to our recent research, conducted in partnership with , sports audiences are adapting to new technologies and media formats at an unprecedented rate. These behaviour shifts present challenges and opportunities for broadcasters and rights holders.