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Corporate video content can be quite useful for introducing people to your brand and explaining your products and services in an exciting and visually appealing fashion.  

However, making a successful corporate video can be quite scary. Some of the questions that might be circling your mind include:  

• Should you work with a video production agency?  
• Is it better to hire a videographer?  
• Should you stick to your budget and rely on your in-house teams?    

To put your mind at ease, this article explores how you can use the right tools to help your non-technical teams and subject matter experts produce engaging corporate video content.  

What is brand video production?  

Brand video production aims to communicate a company’s values and identity to viewers by creating high-quality corporate videos.  

Organizations create corporate videos to communicate a specific message. There are many different types of corporate videos, including product demos, explainer videos, company culture videos, and advertisements.  

In addition to communicating a specific message, these videos are also designed to achieve a specific desired outcome, such as boosting employee engagement, brand awareness, or sales.  

Importance of high-quality corporate video production 

High-quality corporate videos can help you build strong relationships with your target audience and boost your video marketing efforts. Compared to images and text, videos are better at grabbing and holding the viewer’s attention. This makes them great for communicating your message.  

Video content also promotes loyalty and trust with your target audience by eliciting positive emotions through the combination of narrative, sound effects, and visuals. Top-tier videos are easily shared across various platforms, boosting their ability to promote visibility and awareness.  

More importantly, videos enhance conversions by catering to customer pain points and clearly detailing services and products. They also increase the amount of time visitors spend on your website, boosting its SEO rankings as a result.  

Strategies and ideas for different types of corporate videos 

There are many different types of corporate videos. Each one is designed to achieve a different goal. Here’s a breakdown of the main types of videos and ideas on how you can boost their quality.   

1. Origin story videos 

These videos tell a positive and inspiring story of how the organization was founded. An origin video can contain details about the founding members, their reasons for starting the company, the obstacles they faced, and their successes.  

A great origin story should be authentic, creative, and emotional, showcasing your brand’s purpose and vision. For the best outcome, consider hiring a creative copywriter and storyteller when creating an origin story video.   

2. Commercials and video ads  

Video ads are designed to promote a service or product. They are one of the most common types of corporate videos and typically range between 15 seconds and 2 minutes in length. These videos can be used on a variety of platforms, including social media, TV, and YouTube.  

A good commercial should grab the viewer’s attention in the first few seconds and retain it for the rest of the ad. These videos should also be concise and free of any filler material. They should also have a clear call to action.  

3. Product demo videos 

A product demo video is the way to go for companies looking to show off new product functionalities and features. These videos help customers envision the usefulness of a product or service by showing how features can be applied in practical scenarios.  

In addition to featuring simple instructions on how to use the service or product, these videos should include use cases of the product, relatable pain points, and practical advice and examples.  

4. Corporate safety and training videos 

These videos promote workplace safety and teach new skills to employees. Data protection, workplace hazards, and fire safety are some of the main areas addressed by safety videos. Training videos can also teach new skills, such as how to use the latest software solutions and handle daily processes.  

Some of the hallmarks of engaging safety and training videos include the use of easy-to-memorize visual elements, step-by-step instructions, and concise and straightforward advice.  

5. Customer testimonials  

These videos feature genuine customers detailing their experience using a specific service or product. They are essential for building credibility and trust.  

A captivating customer testimonial video should use evocative and descriptive language, genuine descriptions of how the product made the customer feel, and a clear and heartfelt explanation of the outcome achieved. The video should also compare the product or service to competing options, positioning it favorably.  

6. Broadcast meetings & events

Broadcasting meetings and corporate events allow organizations to connect with employees, stakeholders, and external audiences in real time, ensuring key messages are delivered clearly and effectively. Whether it’s an all-hands meeting, a product launch, or a thought-leadership panel, live-streamed events create opportunities for engagement, transparency, and brand credibility.

A well-produced broadcast meeting or event should focus on:

• Clear audio and visuals – Poor sound or video quality can make even the most compelling content ineffective. Invest in good microphones, lighting, and reliable streaming platforms to maintain professional production standards.

• Engaging presentation formats – Incorporate multi-camera setups, live graphics, and pre-recorded segments to keep viewers engaged. Switching between speakers, showcasing slides, and integrating audience questions in real time can elevate the experience.

• Interactive elements – Encourage audience participation through live Q&A sessions, polls, and chat interactions. This fosters a two-way conversation rather than just a one-way broadcast.

• On-demand accessibility – Not everyone can attend a live event. Make sure recordings are available afterward, allowing employees, clients, or prospects to revisit key moments at their convenience.

With the right tools and workflows, even non-technical teams can take control of event broadcasting. Platforms like Quorum simplify live production, making it easier to deliver professional-quality streams without the need for extensive technical expertise.

Empowering non-technical staff to produce engaging video content 

The video production process involves several important steps, including pre-production, production, and post-production. Suppose you are producing videos that offer a significant return on investment once they are distributed to the target audience (like video ads). In that case, you can justify the cost of hiring a corporate video production company to handle your content creation.  

However, if the content does not have a visible return on investment (say, an origin video), you might be better served by an in-house video production team.  

By providing your in-house team with powerful yet easy-to-use video production automation tools like Quorum, you can empower them to create high-quality video content and enhance your organization’s corporate live-streaming efforts. With this tool, your in-house team and subject matter experts will have complete control over the production process, ensuring that you end up with a highly accurate and informative video.  

Build your brand image with high-quality video 

Are you ready to give your in-house team the tools they need to create top-quality corporate videos? Contact 91ÌÒÉ« today to discover how to make this a reality.