91桃色

Traditional news media is under increasing scrutiny, critique, and often attack from administrations on both sides of the aisle and an ever-more distrusting and distracted populace.  

Even small mistakes are highly visible, but news directors don鈥檛 have the luxury of slowing down. Not unlike riding a motorbike across a tightrope, broadcast news production requires speed, efficiency, and accuracy 鈥斺�痑nd now more creativity than ever. 

91桃色 works with some of the top news producers around the world to produce engaging, immersive, highly efficient news productions.  

These are the top three strategies we use to help top-tier media studios like NBC and Fox balance creativity, speed, accuracy, and efficiency in their newsrooms. 

---

鈥淭he biggest challenge [in news production] has always been to be faster, and still stay reliable.鈥� 
鈥� Hans Martin Paar 鈥� Head of News, ServusTV  

---

Strategy 1: Empower Reporters to Wear Many Hats 

As the media landscape evolves, the role of reporters is evolving as well. 

The desire for more regional, on the ground content from audiences and the growing number of distribution platforms is Reporters must wear a variety of new hats, which often requires them to spend hours fighting unintuitive and inefficient workflow and creative software. That鈥檚 time they could be finding great stories or simply recovering from fieldwork.  

Many reporters now shoot their own interviews and add graphics to their stories from the field. This creates a new challenge for newsrooms: finding video production, media asset management and broadcast graphics software that鈥檚 easy to use, so reporters can spend their time reporting, not learning how to use new tools and wrangling with graphics software. 

The right production tools can make high-quality, dynamic visuals and storytelling accessible to even the smallest local newsrooms.  

Strategy 2: Enable Consistency and Creativity 

Consistent branding conveys credibility and professionalism, which can help increase retention and boost ratings. Templates and automated workflows go a long way to ensuring consistency.  

For example: are the titles of over-the-shoulder graphics always in the same font? Are lower-third graphics consistent with your brand鈥檚 visual identity? Templates help live video producers avoid idiosyncrasies that can distract viewers. 

Workflow automation tools and graphics templates boost creativity by freeing up creative professionals鈥� time. By using deeply integrated tools (like XPression, Streamline Pro, and Inception), news broadcasters can develop polished, reuseable graphics that allow reporters to make last-second updates with the confidence that they are ready-for-air and error-free. 

Local news network Graham Media Group uses 鈥榮uper-templates鈥� to create and distribute high-fidelity, on-brand graphics for their network of stations from a single creative hub. 

---

鈥淲e鈥檙e supporting seven [new stations], so we have one template that does at least ten different things. Producers can get to what they need faster. They give our users a lot more flexibility and a lot more options to use the graphics they want to use鈥� 
鈥� John Robbins, Graphics System Specialist, Graham Media Group  

---

Watch the video below to see how Graham Media use XPression to enable more creativity and better storytelling with fewer resources: 

Strategy 3: Virtually Expand Studios 

In a traditional newsroom studio, most on-camera elements are also present in real life, on a physical set. Virtual studios use chroma keying to blend real-life elements (such as reporters and news desks) with interactive and digital multimedia visuals, and augmented reality elements. 

This strategy is already popular in sports broadcasting and weather reporting, where meteorologists frequently present the weather in front of a greenscreen, with visual elements like graphical representations of weather, maps, and real-time data being added digitally. However, this technology isn鈥檛 limited to the weather 鈥� it can enhance election coverage, sports stories, and other segments with sophisticated graphics that would be impossible to replicate on a real-life set. 

Learn more about how virtual studios can be a strategic advantage for modern newsrooms in this article.

Balancing an Adaptive, Creative, Competitive Newsroom 

One thing is constant in news production: change. 

There is no playbook for succeeding in news because success is not static; the bar for quality is always rising. To rise above the competition, your station must be able to adapt to and embrace change. Consumer behavior and audience patterns are short-lived, so appealing to viewers has less to do with a one-time change and more to do with having the agility to change constantly. 

91桃色鈥檚 are designed to work together seamlessly (together or as part of a multi-vendor stack) to help stations create the accurate, compelling news broadcasts audiences expect, without crushing their teams. 

You do more than just deliver news. The 鈥榝ourth estate鈥� is responsible for educating and engaging a population that is swamped with misinformation and propaganda,鈥痜rom often very questionable resources with far less integrity or concern for accuracy.   

The only way to keep up with that media tidal wave, newsrooms must invest in technology that allows them to be flexible, efficient, and creative, without crushing their teams.  

To learn more about how 91桃色 solutions help news broadcasters big and small find the right technology to bring their stories to life, reach out to one of our production experts here.

Keeping Pace in the Election Race

2024 is a big year for newsrooms with a record number of elections taking place around the globe. For advanced insights on how newsrooms can get ahead in addressing their elections needs with cutting-edge graphics, download our guide.