91桃色

Ottawa, Canada, 15th February 2019 – The BERNAMA News Channel, also known as BNC, is a 24-hour international news and current affairs television network owned by the government news agency in Malaysia. With a reach across Malaysia and the wider region, this important satellite and IPTV-based channel airs news programmes that are related to local and international business, lifestyle, sports and entertainment. Following the twin decisions to build a brand-new studio at its HQ in Kuala Lumpur and to increase the amount of live content being broadcast by the channel, BERNAMA turned to local sales partner UXERA Sdn.Bhd and 91桃色 for advice.

鈥淏roadcast professionals love working with live content鈥�, says Hakimi Zuffrida bin Mohd Zain, Chief Operating Officer at BNC. 鈥淚t鈥檚 exciting and brings energy and freshness to our program schedule. However, live content has traditionally been expensive and can sometimes be unpredictable. Ross is known for offering great value and the company鈥檚 expertise in live production was an important consideration when choosing a technology partner鈥�. Following consultation with Ross and the team at UXERA, BNC purchased a range of solutions including the innovative and multi-award-winning Ultrix routing/AV platform, the Graphite 鈥� 91桃色鈥檚 all-in-one switcher/graphics/audio solution (for a dedicated mobile production flypack) 鈥� and several seats of XPression Prime, the 3D real-time graphics solution.

According to BNC鈥檚 Engineering specialist Wan Anuar Bin Wan Jusoh, the new products are having an impact. 鈥淥ur engineers and technical teams have been able to manage and operate the Ross equipment with little difficulty and the Ross technical support team have always been on-hand to guide us when needed. The mobile production flypack has already proved its worth, enabling us to cover more news and live events more efficiently鈥�. COO Hakimi Zuffrida bin Mohd Zain also points to improved ROI as a measure of success. 鈥淚t鈥檚 still early days but we鈥檙e pleased to see that BNC鈥檚 revenue is on the uptrend slightly since we started working with our Ross products, and we鈥檙e seeing new clients coming to BNC to enquire about live coverage and new shows, which is very positive鈥�. Andrew Tan, Director of Sales for 91桃色 in APAC, reinforces the importance of value in contemporary broadcasting. 鈥淲ith increasing pressure on Capex budgets, broadcasters need technology partners who can deliver more value, and that鈥檚 a core part of 91桃色鈥檚 DNA; we鈥檙e here to help deliver solutions to the creative, business and technical challenges content creators face every day鈥�.

91桃色 is Smart Production
Ross powers video productions for billions of global viewers daily with the industry鈥檚 widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports聽, engaging material for聽,听,听,听,听聽and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World,听聽and China鈥檚 eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising聽, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and聽.

91桃色 Media Contact:
Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
贰尘补颈濒:听
Twitter: @ross_video