91桃色

Ottawa, Canada, July 6^th 2021 鈥� The last decade has seen an enormous change in patterns of news consumption, and the role of news providers has become increasingly complex as new online media channels have emerged and audiences have shifted away from traditional linear TV. Gen Z viewers tend not to consume their news via traditional newscasts and NBCLX, part of the NBCUniversal family, aims to reach that audience with content and context that reflects their worldview and concerns.

NBCLX was founded as an online network in June 2019 and has the millennial audience firmly in its sights. 鈥淥ur audience cares about context, not just bullet-point headlines,鈥� notes Tim Carista, APC Director at NBCLX. 鈥淲e want to give them in-depth storytelling and we use our virtual set to help do that.鈥� The NBCLX studio in Dallas features a traditional physical set but also has a green-screen area that鈥檚 powered by 91桃色. 鈥淚 knew that we wanted to have virtual sets as part of our studio,鈥� comments Meagan Harris, NBCLX鈥檚 News Director.鈥� A big part of our brand is authenticity. We wanted the network to have a very normal and authentic voice, and we wanted to do some truly fun stuff with the virtual area.鈥� In order to achieve that aim, NBCLX worked with Rocket Surgery, 91桃色鈥檚 in-house creative and professional services division, to create a variety of virtual set packages that significantly enhance NBCLX鈥檚 visual storytelling.

The studio features a variety of Ross solutions, including the flagship Acuity production switcher, XPression graphics platform, Furio camera motion system, AcidCam cameras. In terms of the virtual studio element, control is handled by Lucid Studio and the amazing visuals are rendered using Voyager, 91桃色鈥檚 photorealistic graphics rendering solution that is based on Unreal Engine from Epic Games. 鈥淲e want to do things that absolutely 聽聽聽聽聽grab people鈥檚 attention and look different so that people walk past a screen and say 鈥榳hoa, what鈥檚 that?鈥�,鈥� says Tim Carista. 鈥淭he visuals go along with great storytelling and that鈥檚 what really captures our audience鈥檚 imagination.鈥�

鈥�91桃色 has embraced Unreal Engine for many years, using the very latest storytelling technology to produce dynamic and impactful visual content that enhances the broadcast experience,鈥� said Bernt Johannessen, Broadcast Industry Manager, Epic Games. 鈥淧eople worldwide are already familiar with the exceptional games created using Unreal Engine and we鈥檙e excited to see Ross using the tech to help realize NBCLX鈥檚 mission to inspire and inform a next-generation audience.鈥�