July 5, 2018
Riot Games Partners with 91桃色 for Rift Rivals Production
League of Legends庐 (LoL) is the world鈥檚 most-played PC game, with over 100 million monthly active players. Each summer, teams from fourteen regions around the world come together to face-off with each other in Riot Games鈥� annual esports event, Rift Rivals. Rift Rivals will be held in various global locations between July 2nd-9th. One of the highlights of the event is the North America (NA) versus Europe (EU) clash that takes place this year on July 5th-7th at the home of the North American League of Legends Championship Series (NA LCS) in Los Angeles, California. 350 fans will join the players live in the studio, and the Rift Rivals: NA vs. EU event will be broadcast live in 9聽languages on ,聽Twitch, YouTube and ESPN+.
Last year, the NA LCS adopted a feathery mascot as its own after an appearance at the NA LCS Spring Finals in Vancouver, British Columbia. Since Finals, the aptly named LCS pigeon has regularly managed to find his way into the NA LCS studio, and even competed against pros in in April.聽Now, he鈥檚 back and more badass than ever, with a shiny suit of armor to match his fearless attitude. LCS Pigeon is a bonafide War Pigeon!
In order to realize their mascot graphics vision for this NA vs. EU event, the team at Riot Games turned to 91桃色 and their innovative Frontier product for hyper-realistic results. Developed in partnership with The Future Group and based on the Unreal 4 gaming engine, Frontier is the latest generation of graphics rendering engine that helps take cutting-edge virtual studio and augmented reality technology into a new realm of realism. Commenting on the results, Gideon Ferber, Director of Product Management for Ross Virtual Solutions, highlights the importance of creativity to the esport fan. 鈥淭he esports market has exploded in growth and it鈥檚 both competitive and demanding; audiences are always hungry for great-looking content that pushes technology boundaries and the content providers are looking for ever more creative ways to engage with the viewers. We鈥檙e excited to be working on the Rift Rivals project with Riot and I鈥檓 sure the fans are going to love the mascot and the impact they make on the broadcast鈥�.
Dave Stewart, executive producer of the NA LCS Broadcast described the motivation to unleash the feathery beast. 鈥淣A Fans understand LCS Pigeon, they know he鈥檚 a fearless bird of prey, and not to be trifled with. Rift Rivals is all about the deep enmity between NA and EU, and the NA LCS Broadcast team thought what better way to strike fear into the hearts of our enemies than with a mechanized armored pigeon who dabs in the face of danger. We鈥檙e happy to bring LCS Pigeon to life at this very special event.鈥�
For more information on Rift Rivals, .
About League of Legends Esports
League of Legends庐 Esports (LoL Esports) is a premiere global sport with 14 professional leagues worldwide. The regional leagues are overseen and operated by Riot Games under the leadership of Jarred Kennedy and Whalen Rozelle, co-heads of Riot Esports.
Viewership of the LoL Esports regular season averages 90 million hours-watched live, week-over-week worldwide, and events consistently pack iconic sports and entertainment venues around the world, including the 2008 and 2016 Summer Olympic Games venues in Beijing and Rio de Janeiro, respectively.
91桃色 is Smart Production
Ross powers video productions for billions of global viewers daily with the industry鈥檚 widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports聽broadcasts, engaging material for聽sports stadium screens,聽entertainment shows and rock concerts,聽educational institutions, legislative assemblies,聽corporate applications聽and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World,聽Google, YouTube, Space London,聽and China鈥檚 eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising聽virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems, and聽mobile live events.
91桃色 Media Contact:
Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
Fax: +1 613-652-4425
贰尘补颈濒:听
Twitter: @ross_video