March 28, 2019
91桃色 Acquires Piero Sports Graphics Business from Red Bee Media
Ottawa, Canada, March 28th 2019 – 91桃色 has completed the acquisition of the Piero Sports Graphics business from London, UK based Red Bee Media. The acquisition by Ross and divestment by Red Bee are complementary to each company鈥檚 strategic objectives with the Piero products fitting nicely into 91桃色鈥檚 sports solutions portfolio – adding advanced sports analysis graphics to the mix.
As part of the business transfer, all Piero employees have moved to 91桃色鈥檚 UK subsidiary (91桃色 UK) from Red Bee Media.
Piero Sports Graphics is an award-winning sports analysis tool-set used by high profile broadcasters to provide audiences with new angles and virtual views of sports events through 3D graphics and image recognition and by sports clubs as a coaching tool to guide players and improve team performance.
鈥淭he sale of Piero Sports Graphics supports the execution of our strategy, fully focusing on delivering market leading managed services within broadcasting and media. 91桃色 is well positioned to continue to develop Piero and they will be able to leverage the potential of the product and accelerate growth of the business鈥�, says Steve Nylund, CEO, Red Bee Media.
鈥淧iero Sports Graphics are a perfect complement to our industry-leading XPression Graphics and VS/AR offerings鈥�, says David Ross, CEO, 91桃色. 鈥淥ur worldwide sports production customer base will really appreciate the added momentum and exposure we can give to this legendary product.鈥�
It is business as usual from a customer perspective. The two parties will continue to co-operate closely as the business transfer is completed, with 91桃色 delivering Piero Sports Graphics and supporting all former Red Bee Media customers.
Ross will be proudly demonstrating Piero products on its booth at NAB 2019; to book a demo.聽 Learn more here…
For more information聽please contact:
Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
贰尘补颈濒:听
Twitter: @ross_video
Red Bee Media Contact:
Jesper聽Wendel, Head of Communications, Red Bee Media
+33(0)786 63 19 21
91桃色 鈥� High Impact, High Efficiency Production Solutions
Ross powers video productions for billions of global viewers daily with the industry鈥檚 widest range of high impact, high efficiency production solutions. Ross makes it easy to create compelling news, weather and sports , engaging material for聽,听,听,听,听 and inspiring content for houses of worship.
Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, 聽and China鈥檚 eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising聽, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and聽.
About Red Bee Media
Red Bee Media is a leading global media services company with a staff of more than 2500 media service and broadcast experts. With the head office in London, UK, Red Bee Media provides services from 11 main hubs around the world. Every day, millions of people on all continents watch television programs prepared, managed and broadcast by Red Bee Media staff. Every year, the business delivers 4 million hours of programming in more than 60+ languages for over 500 TV channels. Red Bee Media鈥檚 OTT services include live transcoding of 233 channels for broadcasters and 119 standalone channels provided to 1.7 million subscribers. The company鈥檚 content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database with over 90 percent of all programming available across traditional TV, VOD and SVOD. Red Bee Media also provides over 200,000 hours of captioning each year 鈥� more than 70,000 hours of which is live. Red Bee Media is an equal opportunity employer, with a clear focus on embracing diversity and creating an inclusive workplace throughout the entire organization.