91桃色

Ottawa, Canada, July 6, 2022 鈥� 91桃色, a global leader in live video production applications, and , a leading global provider of standards-based watermarking solutions, announced the availability of Verance Aspect watermarking in the 91桃色 software media processing platform (softGear).

91桃色鈥檚 softGear provides broadcasters with the flexibility to adapt to changing programming needs through media processing microservices. The integration of the Verance Aspect watermark into the Broadcast Audio Processor based on the softGear platform will provide Aspect watermarking to a variety of television outlets.

The Aspect watermark works in both today鈥檚 1.0 and tomorrow鈥檚 3.0 broadcast environments and was selected to be part of the NextGen TV standard as a way to extend and maximize the reach of interactive television services in broadcast television. Without the Aspect watermark, NextGen applications can only reach the 20% of households that receive signals over the air. With the Aspect watermark, NextGen applications can reach 100% of households. For the same reason, the Hybrid Broadcast Broadband Television Association (HbbTV) adopted watermarking into its Phase 2 Application Discovery over Broadband specification published in September 2019.

By deploying Aspect within the softGear platform, programmers are able to activate interactive services through all distribution paths (including ATSC 1.0 and 3.0 over-the-air, cable/satellite, and over-the-top services) to reach 100% of smart televisions. Without the watermark, 80% of households are unable to receive these capabilities.

鈥淲e are thrilled to announce that our Broadcast Audio Processor and softGear platform will support the Verance Aspect Watermark,鈥� says Wojtek Tryc, Director, TPM softGear, 91桃色. 鈥淥ur partnership with Verance unlocks new opportunities for broadcasters to deliver new compelling features to NextGen TV customers.鈥�

鈥淭oday鈥檚 announcement reinforces our commitment to delivering innovative solutions that drive revenue and viewer engagement in today鈥檚 and tomorrow鈥檚 broadcast environments,鈥� explained Nil Shah, CEO, Verance. 鈥淲e are excited to partner with 91桃色 and are pleased to expand our product suite and support our partners as they transition to NextGen TV.鈥�

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About 91桃色
Ross powers live video productions for billions of global viewers daily with the industry鈥檚 widest range of听high impact, high efficiency听solutions and services. Ross makes it easy to create compelling news, weather and sports听broadcasts, engaging content for听sports stadium screens,听entertainment shows and rock concerts,听educational institutions,听legislative听assemblies,听corporate presentations听and inspiring content for听houses of worship.

Ross solutions have impressed the audiences and marketing partners of听, BBC World, SKY,听Yahoo! Finance,听and the international esports powerhouse听. Ross provides an unrivalled range of products and services that includes cameras, real-time motion graphics, production switchers, robotic camera systems, augmented reality/virtual studios, video servers, infrastructure and routers, social media management, newsroom systems and听.

About Verance
Verance庐 Aspect鈩� is a global watermarking platform that powers broadband features on broadcast television by enabling sports betting, dynamic advertising and interactivity across all screens and distribution paths.听Aspect supports new and existing industry standards including ATSC 3.0 and HbbTV and works in today鈥檚 ATSC 1.0 broadcasting environment.听Leading programmers such as FOX, NBC and PBS are currently deploying Aspect.

Verance content measurement and enhancement technologies are at the forefront of innovation and set the industry standard for television, movies and music.听Our solutions have been adopted by over 100 leading entertainment and technology companies and deployed in over 350 million consumer products worldwide.听For more information, visit:

Media Contact:
Erica Fraser
Director of Communications, 91桃色
Email:听efraser@rossvideo.com
Phone: +1 (613) 698-9150
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