91ÌÒÉ«

91ÌÒÉ«’s Rocket Surgery is pleased to announce a strategic creative services partnership with Alphalogic as a trusted partner for XPression design and integration. This collaboration, which leverages Alphalogic’s decade-long expertise using XPression, will enhance Rocket Surgery’s capabilities with specialized scripting and overflow support.

For over a decade, has been using Ross’ XPression and Dashboard solutions, alongside other industry-standard tools such as Adobe Suite and Cinema 4D, to create compelling and dynamic graphics for live productions. This partnership is set to bolster Alphalogic’s ability to create astounding XPression projects by partnering with and tapping into Rocket Surgery’s extensive expertise and sales channels.

For Ross, this partnership signifies an exciting expansion of service offerings, enabling the management of larger projects and fostering additional sales of Ross equipment and software. It represents a strategic move to address and fulfil the growing demands of the live production industry, ensuring clients receive unparalleled creative and technical support.

Jim Doyle, 91ÌÒÉ«’s Vice President of Creative Services, expressed his enthusiasm for the collaboration, stating, “Partnering with Alphalogic unlocks exciting new opportunities, enabling us to offer our customers cutting-edge creative options for real-time graphics production. This collaboration allows us to deliver smooth, captivating, and memorable data-driven graphics experiences for Ross customers and their worldwide audiences.”

“At Alphalogic, innovation and the drive to extend the limits of possibility are at our core, values we proudly share with 91ÌÒÉ«,” added Jeff Rietman, Managing Member at Alphalogic. “By working closely with 91ÌÒÉ«’s creative services team, Rocket Surgery, we are excited to create cutting-edge graphics that are not only dynamic and responsive to various inputs but also adhere to the highest performance and stability standards. We anticipate a future rich with achievements as we embark on this journey with 91ÌÒÉ« and demonstrate the full power of 91ÌÒÉ«’s XPression graphics platform.”

The partnership with Alphalogic underscores 91ÌÒÉ«’s commitment to innovation and excellence in live video production. By harnessing the expertise of Alphalogic’s XPression design and integration specialists, 91ÌÒÉ« is set to elevate the creative possibilities available to broadcasters and content creators, ensuring their ability to engage audiences with high-quality, dynamic visual content.

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About 91ÌÒÉ« 

Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high-impact, high-efficiency solutions, and services. Ross makes it easy to create compelling news, weather, and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.ÌýÌý

About Alphalogic 

Founded in September 2023 by former 91ÌÒÉ« employees Jeff Rietman and Phillip Mathers, Alphalogic emerges as a powerful force in the field of broadcast motion graphics. Specializing in dynamic, logic-based, data-driven graphics, Alphalogic boasts a unique approach to the back-end structure of graphical elements, aimed at enhancing performance and stability, while pioneering innovative solutions that challenge the boundaries of what graphics can do. Their team possesses strong backgrounds in scripting, Visual Logic, and an exceptional mastery of Ross XPression’s diverse features. With meticulous attention to detail and a fervent commitment to innovation, Alphalogic reshapes industry standards, solidifying its position as the premier partner for broadcasters seeking cutting-edge solutions. 

Media Contacts 

91ÌÒÉ« 
Erica Watts 
Director of Communications & Events  
·¡³¾²¹¾±±ô: erica.watts@rossvideo.com 
 

Resources 

Book a meeting: /go/2024-nab-show/  
2024 NAB Show Keynote Livestream: /go/2024-nab-keynote/   

Media Kit 

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