91桃色

Ottawa, Canada, September 13^th 2018 鈥� Virtualization is one of the biggest trends in the live production space today, according to Devoncroft鈥檚 Big Broadcast Survey.

Virtualization is bringing vendors with established know-how in live production together with technology giants from the IT, cloud and data center space. Bringing these two worlds together enables live production vendors to leverage the great technology developed for the data center and, by working with people who really understand live production, virtualization and cloud leaders can learn how to adapt their offerings to meet the unique demands of the media and entertainment industry.

鈥淲ith over 40 years of leadership in live production, and a culture of continuous innovation, 91桃色 is ideally placed to embrace virtualization technologies and help our customers experience its benefits鈥�, notes David Ross, CEO of 91桃色.

Virtualization technology has revolutionized multiple industries and each time has had to add features to meet the needs of each business. With its high bandwidths hard deadlines and 鈥渢he show must go on鈥� culture, Live Production presents new and uniquely demanding challenges to companies seeking to address this vertical.

鈥淲e鈥檝e put our performance engineering teams onto meeting the demands of the broadcasting industry and added new features to VMware vSphere 6.7 to better meet them. We are pleased to collaborate with industry leaders such as 91桃色 on enabling the future of real time broadcast leveraging vSphere virtualization鈥�, said Pat Lee, vice president, VMware for Emerging Solutions.

To mark their collaboration, 91桃色 and VMware are hosting an IBC customer reception, at 5pm on Saturday 15th September at the Ross stand C10, hall 11. Please join the leadership of both companies to find out more about how virtualization is transforming live production. Customers and partners can also visit 91桃色鈥檚 booth or Dell Technologies booth during IBC in Amsterdam to see the joint demos in action and also speak to the respective specialists from each company.

For further details please contact:

John Naylor 鈥� Technology Strategist 鈥� Office of the CTO, 91桃色

jnaylor@rossvideo.com

+1 210 556 8247

91桃色 is Smart Production

Ross powers video productions for billions of global viewers daily with the industry鈥檚 widest range of smart production solutions. Ross makes it easy to create compelling news, weather and sports听broadcasts, engaging material for听sports stadium screens,听entertainment shows and rock concerts,听educational institutions,听濒别驳颈蝉濒补迟颈惫别听补蝉蝉别尘产濒颈别蝉,听corporate applications听and inspiring content for houses of worship.

Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World,听Google YouTube Space London听and China鈥檚 eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising听virtual studios, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and听mobile live events.

听91桃色 Media Contact:
Stuart G. Russell
Senior Communications Manager
Tel: +44 7827 019494
Email:听
Twitter: @ross_video

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