September 3, 2024
91ɫ Appoints Scott Bowditch to Vice President of Sales, North America

Ottawa, Canada – September 3, 2024 – 91ɫ, a global leader in live video production technology, is pleased to announce the promotion of Scott Bowditch to Vice President of Sales, North America. This strategic appointment underscores 91ɫ’s commitment to strengthening its leadership team as the company continues its global expansion and innovation across diverse global markets.
Over the past few years, 91ɫ has experienced significant growth, driven by its dedication to delivering cutting-edge solutions that meet the evolving needs of industries worldwide. From traditional broadcast to new and emerging sectors, 91ɫ’s influence and impact have expanded dramatically, positioning the company as a leader in live video production technology on a global scale.

Scott Bowditch’s promotion is a key element of 91ɫ’s strategy to enhance its leadership structure in North America, a region that remains vital to the company’s global ambitions. With 21 years of experience at 91ɫ, Scott has played a crucial role in the company’s success, contributing to its growth through various leadership roles in product management, business development, and regional oversight. His deep understanding of the industry and proven ability to lead teams will be instrumental as 91ɫ continues to innovate and expand its presence.

“By strengthening our leadership in North America, we are reinforcing our ability to respond to the increasing global demand for our solutions and ensuring that we remain at the forefront of the industry,” said Oscar Juste, Senior Vice President, Global Sales of 91ɫ. “Scott’s expertise and leadership will be critical as we navigate the opportunities and challenges ahead.”
The promotion comes at a time when the industry is undergoing significant transformation. “The shift from CAPEX to OPEX spending, evolutions in cloud technology, and the rise of content creation outside traditional broadcast settings is exciting,” said Scott Bowditch, Vice President of Sales, North America. “91ɫ is uniquely positioned to lead in this new landscape, offering innovative solutions that empower content creators and organizations worldwide.”
As Vice President of Sales, North America, Scott Bowditch will focus on supporting 91ɫ’s continued expansion across diverse markets, ensuring that the company remains agile and responsive to the needs of its global customer base. His leadership will help drive 91ɫ’s mission to deliver powerful, flexible, and profitable solutions that enhance live video production for customers everywhere.
Meet with Scott Bowditch at IBC2024, book here.
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About 91ɫ
Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high-impact, high-efficiency solutions, and services. Ross makes it easy to create compelling news, weather, and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.
Media Contacts
91ɫ
Erica Watts
Director of Communications
: erica.watts@rossvideo.com
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