91ÌÒÉ«

Ottawa, November 2, 2023 — 91ÌÒÉ«, a global leader in video production technology, is pleased to announce a strategic partnership with JB&A, a leading distributor of audiovisual technology and solutions. This distribution agreement marks a milestone for both companies as they collaborate to bring Ross’s comprehensive video production solutions to JB&A’s United States customer base.  

The partnership between 91ÌÒÉ« and JB&A will enhance the accessibility of 91ÌÒÉ«’s extensive line of innovative technology and services, including: 

• The award-winning XPression graphics solutions line 
• The Ultrix hyperconverged routing platform 
• The much-loved Carbonite production switchers 
• The widest-adopted open standard Signal Processing platform, openGear

“91ÌÒÉ« is pleased to join forces with JB&A in this strategic partnership,” said Oscar Juste, Senior Vice President of Global Sales at 91ÌÒÉ«. “JB&A’s excellent reputation for video technology distribution and technical competence aligns perfectly with our commitment to delivering state-of-the-art solutions for the live event and video production industry. Together, we aim to continue to provide our customers with outstanding support and access to our innovative solutions and technical expertise.” 

“JB&A is excited to announce our new partnership with 91ÌÒÉ«,” said Nicholas Smith, VP of Technology at JB&A. “They have an amazing reputation for their work with the world’s top broadcasters and video producers in news, sports, worship, and corporate events. They are a true pioneer in this business, constantly expanding their solutions to serve niche industry needs that many other vendors leave out. JB&A’s position as the industry’s biggest value-added distributor of audiovisual solutions makes us a perfect match as 91ÌÒÉ«’s North American Distribution partner.” 

This strategic partnership between 91ÌÒÉ« and JB&A will foster growth and expand reach for both organizations, enabling more content creators, broadcasters, and production professionals to access the tools and technology required to elevate their productions. 

About 91ÌÒÉ«

91ÌÒÉ« powers high-impact video experiences around the world. The technology and services of our creative production universe are trusted by thousands of the world’s top brands – from Disney to Sky, SoFi Stadium, and Red Bull Media. Headquartered in Canada, with 20 global offices and 1,500 employees, we work in broadcast news, sports, stadiums, concerts, education, legislative, corporate, and more. 

About JB&A

JB&A is a leading distributor of technology products and solutions, serving a wide range of industries, including broadcast, post-production, live events, houses of worship, and more. With a focus on exceptional customer service and a portfolio of cutting-edge technology solutions, JB&A is dedicated to helping its customers achieve their production and content creation goals. For more information, visit . 

Media Contacts

91ÌÒÉ«
Erica Watts
Director of Communications & Events
Email: erica.watts@rossvideo.com

Bubble Agency
Americas: Casey Love, caseyl@bubbleagency.com, (+1) 281 682 6639

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