Amsterdam, September 15, 2023 鈥 91桃色, a global leader in video production technology, announces its highly anticipated and diverse lineup for IBC2023. In a new location 鈥 at booth 9.A05 in Hall 9 鈥 from 15-18 September, attendees will experience the full range of Ross technology used to deliver exceptional video experiences to billions of people around the world every day.
Ross promises an immersive experience focusing on extended reality (XR), intelligently integrating AI, robotic camera systems, enhanced cloud production, and hyperconverged infrastructure. Other highlights include the award-winning Carbonite Ultra 60 production switcher, and the next generations of spidercam, automated camera tech, and LED displays.
鈥淲e are thrilled to be back at IBC and have significantly increased the size of our stand to allow clients to see what they can achieve with our technology and solutions,鈥 said Jeff Moore, Executive Vice President & Chief Marketing Officer at 91桃色. 鈥淚t鈥檚 not just about technology but about 鈥淢aking it Real鈥 by showing full workflow solutions that combine amazing production values and operational efficiency. We will showcase XR, LED displays, hygerconverged infrastructure, and much more. Attendees can get hands-on with the Carbonite Ultra 60, learn more about Ross Production Cloud, and get better acquainted with spidercam, one of our most talked about products.鈥澛
XR & Integrated LED Experience
Attendees can explore 91桃色鈥檚 comprehensive XR solution featuring LED displays, robotic cameras, camera tracking, and the latest rendering software. Live demos will highlight XR advantages such as versatile studio setups, real-time data integration, cost savings, quick pre-production workflows, and superior quality. Additionally, they can get a sneak peek of Voyager 5.2, powered by Unreal Game Engine, which includes Nanite dynamic polygons and Lumen dynamic lighting for breathtaking virtual environments.
XPression is also unveiling version 11.5 and launching XPression Maps 3.4, offering enhanced data integration and improved user control.
AI-Powered Newsroom Workflow Solutions
91桃色 will explore how AI can be used to better plan and fulfill newsroom content and solve the complexities of automated content playout, with demos of how ChatGPT integrates with their newsroom ideation software, Inception, and Ross鈥 new Media Asset Management platform, Streamline Pro.
Streamline Pro provides a shared space for both the newsroom and creative departments to understand what content is required, so it鈥檚 faster and simpler for teams to stay on the same page. When the content is finalized, Streamline Pro automates the entire process of preparing it for air, making those challenges a thing of the past.
Carbonite Ultra 60 UHD with new TouchDrive Controls
IBC attendees can get their hands on the celebrated Carbonite Ultra 60, a new class of production switcher from Ross that delivers big performance in a single cost-effective hardware platform.
Designed to tackle the most demanding productions, Ultra 60 supports an impressive I/O of up to 60×25 in HD or UHD. Its 3RU modular design offers the flexibility to start with fewer inputs and outputs, allowing facilities to prepare for present and future needs. As production requirements grow, easy upgrades become a seamless option.
Accompanying Carbonite Ultra 60 are the latest TouchDrive control surfaces 鈥 the TD3 and TD4 panels. These remarkable panels are the largest in the TouchDrive series, boasting extended control capabilities that empower production facilities to deliver larger and more intricate live productions at a fraction of the cost.
Hyperconverged Infrastructure
As sustainability and operational efficiency become paramount in the industry, the transformative benefits of hyperconverged technology are set to be a big talking point at IBC2023.
The Ultrix Hyperconverged platform dramatically shrinks the production infrastructure footprint with massive savings in space, cabling, and power consumption.
New additions include:
- ULTRIX-MODX-IO – a modular I/O card for Ultrix, increasing I/O support, granularity and maximizing port utilization.
- ULTRIX-IPX-IO – an IP card for Ultrix that enhances ST 2110 IP workflows with greater bandwidth capabilities and new efficiencies in distributed architectures.
- The Ultristream license, which facilitates streaming multiviewer outputs directly from Ultrix via NDI, provides unparalleled multiviewer accessibility, including on the Ultrix FR12鈥檚 Smart Door.
- The Ultriproc license, bringing procamp, color correction, and SDR/HDR processing capabilities into Ultrix.
- SmartCORE functionality, which cohesively merges control over Ultrix internal processing and connected openGear resources on a unified interface for superior control system efficiency and seamless workflows.
- A highlight in the openGear range, the SFC-6901 is a multifunctional, high-density, and fiber-conserving quad-channel 12G SDI fiber converter configurable to handle fiber transmission and regeneration.
UltraHD Forum Collaboration
91桃色 is collaborating with UltraHD Forum to focus on efficient HDR and SDR delivery for live events. An immersive demo at UltraHD Forum鈥檚 stand (10.C09) showcases an innovative HDR/SDR workflow that preserves intent across HDR, SDR, UHD, or HD delivery.
Camera Robotics Systems
IBC attendees will have the chance to see the latest evolution from our Robotics portfolio in booth 9.A04 with developments including:
Spidercam 鈥 a new X Dolly supporting higher payloads with an increased top speed and more battery options. The next generation of cable lifetime tracking technology: the 鈥渃able heatmap,鈥 which logs the usage and strain on every centimeter of a catenary cable, allowing cable changes to be scheduled cost-effectively while improving our already high safety standards.
Furio+ StableTrac 鈥 unique StableTrac technology provides the stability of a four-wheeled dolly but with the consistent traction of a three-wheeled system. This ensures the drive wheel never loses traction, providing smoother, more accurate movement, especially on uneven track surfaces.
Vision[Ai]ry Ft v1.3 鈥 this new release is designed to provide users with improved workflows, high-quality tracking, and better framing. Key features include a unique multi-channel interface, enhanced tracking capabilities, multi-engine support, and an auto-reselect feature.
Quorum
Quorum is Ross鈥 new meeting control solution, designed to provide governments, legislators, and corporations with the ability to produce broadcast-quality content from meetings. This powerful system requires little to no training and can be up and running in hours, making it a must-see for live video producers working in government and the corporate world.
Ross Production Cloud
Ross Production Cloud features a full suite of Ross software-based live production technologies deployed on Amazon Web Services Cloud. The latest version will be shown at IBC, which adds a range of new capabilities and user-driven feedback. Attendees can see how to operate a full production control room in the cloud, taking advantage of the flexibility and scalability of cloud technology.
For more information or to book a meeting with 91桃色 at IBC2023, visit /ibc-2023/.
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About 91桃色
91桃色 powers high-impact video experiences around the world. The technology and services of our creative production universe are trusted by thousands of the world鈥檚 top brands 鈥 from Disney to Sky, SoFi Stadium, and Red Bull Media. Headquartered in Canada, with 20 global offices and 1,500 employees, we work in broadcast news, sports, stadiums, concerts, education, legislative, corporate, and more.
Media Contacts
91桃色
Erica Watts
Director of Communications & Events
Email: erica.watts@rossvideo.com
Bubble Agency
EMEA: Kelli Neve-Read, kellinr@bubbleagency.com, +44 (0)7935 067 393
Americas: Casey Love, caseyl@bubbleagency.com, (+1) 281 682 6639
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