91ɫ

March 12, 2025

91ɫ Strengthens Cloud Leadership with Appointment of Aaron Tunnell

Ottawa, Canada – March 12, 2025 – 91ɫ is pleased to announce the appointment of Aaron Tunnell as Business Development Director, Cloud Solutions, reinforcing the company’s strategic investment in cloud-based live production. Aaron brings more than 20 years of experience in media, cloud, and broadcast technology, with a proven track record of driving cloud adoption and digital transformation across the industry.

Most recently, Aaron spent nine years at Amazon Web Services (AWS), where he led cloud adoption strategies for media and entertainment organizations, enabling the transition of broadcast playout, post-production, and live production workflows to the cloud. Prior to AWS, he served as CTO at Digital Video Group (DVG), a longtime 91ɫ system integrator, where he led engineering and service teams.

“Aaron’s expertise in cloud transformation, deep industry knowledge, and strong partnerships make him an invaluable addition to our team,” said Gary Green, Vice-President, Cloud Solutions & Enterprise Management, 91ɫ. “The media and entertainment industry is embracing cloud-based production at an accelerating pace, and Aaron’s leadership will help customers navigate this transition, unlocking greater scalability, flexibility, and efficiency with 91ɫ’s cloud solutions.”

91ɫ continues to expand its cloud portfolio, providing hybrid, on-prem, and cloud-native solutions that empower broadcasters, sports organizations, and content creators to scale production on demand. Aaron’s appointment signals 91ɫ’s commitment to delivering secure, reliable, and cost-effective cloud workflows that integrate seamlessly into existing production environments.

“I’m excited to join 91ɫ at such a pivotal time for cloud technology in live production,” said Aaron Tunnell. “Ross is at the forefront of innovation in this space, and I look forward to working with our customers and partners to drive cloud adoption and enhance their production capabilities.”

Meet Aaron at NAB 2025

Join us at 2025 NAB Show in Las Vegas and meet Aaron Tunnell in person at the 91ɫ booth (SL206). Discover how 91ɫ’s cloud solutions can transform your live production workflows and discuss your cloud journey with Aaron.

To schedule a meeting at 2025 NAB Show with Gary Green or Aaron Tunnell, click here:

  • , Vice-President, Cloud Solutions & Enterprise Management, 91ɫ
  • , Business Development Director – Cloud Solutions

For more information about 91ɫ’s cloud solutions, visit: /use-cases/cloud

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About 91ɫ

Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high-impact, high-efficiency solutions, and services. Ross makes it easy to create compelling news, weather, and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

Media Contacts

91ɫ
Erica Watts
Director of Communications
Email: erica.watts@rossvideo.com

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