91桃色

Ottawa, Canada, 27^th March 2019 鈥� Every year, the Chinese national broadcaster CCTV (China Central Television) broadcasts coverage of China鈥檚 famous Spring Festival Gala, and this year鈥檚 show achieved approval ratings of 96.98%, making it one of the most popular Spring Festival Galas in recent years. Much of the program came from the main CCTV venue in Beijing, with additional content being broadcast from stages in Shenzhen, Jing Gang Shan and Changchun. The program featured a variety of exciting visual effects on stage, including augmented reality and animated graphics elements driven by the latest virtual studio solutions provided by 91桃色. In fact, 91桃色鈥檚 latest graphics rendering solution featured heavily across the coverage, with nine systems deployed across all four venues to help support this important cultural event in China.

91桃色鈥檚 rendering solution, based on the Unreal 4 Gaming Engine from Epic Games, was a key element of the 4K UHD broadcasts, producing high-quality special effects and photo-realistic graphics that impressed both viewers and the media alike. In addition, the Furio camera motion system from Ross helped the show production team create dynamic and eye-catching camera moves that would not have been possible with human operators. Each venue broadcast a number of lavish song and dance routines enhanced by augmented reality graphic elements to give the show a lush, fairytale feel.

Looking back on the event, Andrew Tan, 91桃色鈥檚 Director of Sales for APAC, believes that CCTV has raised the bar for future Spring Festival shows. 鈥淭he annual Spring Festival Gala by CCTV is probably the most viewed live show in the world. In addition to the Furio Camera Motion System, which is now a regular fixture of CCTV progamming, this year鈥檚 event used a mixed-reality solution for the first time, featuring nine of our Unreal-based systems across multiple locations. 91桃色 is extremely proud and honoured that CCTV chose to partner with us and used our solutions and technologies to enhance the on-air look for this important show鈥�.

91桃色 鈥� High Impact, High Efficiency Production Solutions

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Ross solutions have impressed the audiences and marketing partners of NBC Sunday Night Football, Eurosport, BBC World, 聽and China鈥檚 eSports powerhouse VSPN. Ross delivers an unrivalled range of products and services comprising聽, real-time motion graphics, cameras, robotic camera systems, production switchers, video servers, infrastructure and routers, social media management, newsroom systems and聽.

91桃色 Media Contact:
Stuart G. Russell
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