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Ottawa, Canada, 27^th February 2019 鈥� Sky is a media brand that needs little or no introduction, and Sky Sports is a major part of that brand, with 11 dedicated sports channels providing in depth coverage of some of world鈥檚 biggest and best sporting competitions.

Sky Sports recently decided to revamp its horse-racing output and has added a number of technology enhancements to the rebranded Sky Sports Racing channel (previously known as 鈥楢t The Races鈥�) in order to bring it in line with the other members of its sports-specific family. Sky took on responsibility as the chief production partner which required the building of a new HD studio and gallery featuring the latest generation of newsroom computer systems (NRCS), production switchers and production automation to help increase the production values and boost viewer engagement.

鈥淭he process of transforming empty rooms into a fully-operational studio within six months was always going to be challenging,鈥� says Jack Horry, Platform Manager with Sky Production Services. 鈥淏ut we chose experienced and trusted partners who are familiar with our style of doing things. 91桃色 had already worked with Sky to automate our main news studio, so we knew we鈥檇 get plenty of hands-on advice and support when introducing the NRCS and automation to Sky Sports Racing. The tight deadline was certainly stressful, but our launch was incredibly clean and that鈥檚 really been down to excellent training, product ease-of-use and reliability.鈥�

Sky Sports Racing will provide live coverage of over 700 UK fixtures from 25 courses this year, as well as showing more than 200 race meetings from France and over 80 from Hong Kong. There is also daily coverage of live racing from the US and Australia. With such a robust schedule, workflow efficiency has been top of mind throughout the process. OverDrive, 91桃色鈥檚 production automation tool, and Inception, a newsroom computer system and social media management tool, are central to this project.

鈥淎utomation can be a contentious subject in this industry, but it definitely helps us scale our productions appropriately. The OverDrive solution from Ross enables us to do so much more with our already lean headcount, then add more people to the production when we鈥檙e doing something more complex,鈥� Horry says. 鈥淲e鈥檝e also found Inception to be a highly effective and intuitive tool that has enabled us to centralise our workflows from this forward-thinking platform.鈥�

OverDrive and Inception are purpose-built tools to make live production easier and more robust than ever. 鈥淪olutions such as Inception and OverDrive were specifically created around live production professionals who need to develop and deliver stories efficiently. Ross can offer demonstrable creative, business and technical benefits to broadcasters of any size, and we鈥檙e delighted to add yet another successful Sky channel to our portfolio of international customers,鈥� says Oscar Juste, 91桃色鈥檚 Director of Sales for EMEA.

Jack Horry will be presenting a seminar session discussing the creation of the Sky Sports Racing channel as part of BVE 2019 on Thursday 28^th February 2019 at the ExCel Centre in London 鈥� for more information and free tickets to the event, please visit

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