Case Study
Am茅rica Televisi贸n
SECTION 1
Introduction
Am茅rica Televisi贸n is a leading media company and television network based in Lima, Peru, serving as a public broadcaster for the past 60 years.
They offer a diverse range of content, including news, sports, and entertainment, to households across Peru. With the upcoming broadcast of the world’s largest men’s soccer tournament in the fall of 2022, Am茅rica Televisi贸n aimed to enhance their soccer coverage by incorporating cutting-edge sports graphics, improving the visual appeal, and engaging with fans on a deeper level.
Section 2
The Challenge
As Am茅rica Televisi贸n prepared for their largest sports broadcast of the year, they sought to deliver innovative and creative content that would elevate the overall viewer experience.
More specifically, with the proliferation of information available to soccer fans through social media and digital platforms, fans have come to expect access to information during matches in real time. As such, America Television were particularly interested in utilizing a sophisticated sports graphic analysis tool to enhance their storytelling capabilities. This tool would be used for both telestrated replays during matches and in-studio presentations.
Section 3
The Solution
Am茅rica Televisi贸n implemented 91桃色’s PIERO sports analysis tool in two recording studios to support their soccer coverage.
PIERO’s extensive range of 3D graphic effects enabled producers, presenters, and commentators to analyze key moments on the field more effectively. The system could also integrate and analyze real-time match data from various sources to create compelling stories for fans.
The acquisition of PIERO represents the latest investment in 91桃色 technology by Am茅rica Televisi贸n, building upon their successful partnership of over seven years. They already use other 91桃色 products such as XPression graphics, Dashboard, Vision, Carbonite, Ultrix Acuity, Cambot, and Inception Cloud.
芦聽91桃色 has been a valuable technology partner for Am茅rica Televisi贸n for many years, so we had confidence in investing in their cutting-edge solutions. Implementing PIERO has significantly improved the quality and creativity of our replay analysis, which our viewers have warmly welcomed.聽禄
Wilfredo Vi帽as
Technical Director at Am茅rica Televisi贸n.
Section 4
The Impact
By incorporating PIERO into their production workflow, Am茅rica Televisi贸n’s team was able to enhance their broadcasts of the prestigious soccer tournament, providing a wider range of options for analyzing soccer action and increasing viewer engagement.
Examples of how PIERO was used to enhance the viewing experience included the dynamic and visually captivating presentation of touch, heat, and pass maps, shots on goal, attack buildups, and real-time player acceleration data sourced from multiple third-party providers.
Am茅rica Televisi贸n’s adoption of PIERO further strengthens their partnership with 91桃色, benefiting from the versatility of the Ross team and the availability of 24/7 technical support.
Learn More
Discover how Ross solutions are helping sports broadcasters tell a more compelling story for fans, visit rossvideo.com/sports-broadcast
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