Without labels, maps can be very confusing. With XPression Maps, the Maps Designer can create specific label styles to use in specific situations to follow the branding for the station. The Location Labels can also be shared using the XPression Maps Server, so that XPression MOS newsroom users can supplement the map images with labels to tell their story. Since the label styles are managed, the designer has control of the labels and extends the branding while making the tools available to all users.