91ÌÒÉ«

The Royals have been a partner since 2018, with annual design refreshes on items such as headshots, takeovers and interactive gaming. In 2021, the Royals renovated their control room and installed new and additional LED signage with 91ÌÒɫ’s XPression driving all displays. This full Rocket Surgery design included several innovative features never seen in a baseball venue. The client desired a way to incorporate advanced statistics into their game presentation. Our design took the traditional defensive alignment and transformed it into a fully interactive 3D field for statistical stories. This design also led to the innovation of Brushback, allowing the recall of baseball’s Statcast metrics on-demand. Rocket Surgery also broke baseball tradition by being the first to display the batting lineup in a horizontal, player-card fashion rather than the traditional list form.